Eric Roach SVP Global Channel, Dropsuite

Dropsuite Ltd announced that Eric Roach has joined the company as SVP global channel sales and marketing.

Joining the executive leadership team, and reporting to CEO Charif El-Ansari, he will lead the execution of firm’s growth plans while further strengthening the company’s commitment to delivering an experience to its channel partners worldwide.

“As we look to serve our growing global partner community, it is essential that we have the right leaders in place,” says El-Ansari. “Eric brings extensive and relevant experience and is recognized as an industry leader with a proven track record of channel-building success. We are thrilled to welcome his thoughtful approach and passion for partners to Dropsuite’s executive team.”

Roach has created and executed growth and expansion strategies for renowned channel-centric software companies like Microsoft and Intermedia. Most recently, he served as global VP, channel development and partner experience at Nextiva, a US-based Unified Communications-as-a-Service provider.

He studied Organizational Leadership at Chapman University in Orange, California, USA.

“I have built a career on developing strong partner ecosystems for a collection of top SaaS companies, which makes the transition to Dropsuite an easy one,” he says. “I immediately connected to the company’s commitment of providing its partners and customers with the best possible experience; this, coupled with their outstanding set of solutions and exciting product roadmap, meant that I knew I had found my home. I am honored to lead channel sales and marketing for Dropsuite and look forward to helping its seasoned executive team take this great company to new heights.”