CES 2026: Adata Technology to Showcase Advancing Innovation

Adata Technology Co., Ltd. will be participating in CES 2026 with its new enterprise storage brand Trusta, brand Adata Industrial, and gaming brand XPG.

Celebrating its 25th anniversary, the company will be bringing its theme of ‘Advancing Innovation’ to the Venetian Las Vegas, NV, at booth Titian #2204 from January 6th to 9th. The showcase centers on 3 major exhibition zones – AI Innovation, Everyday Innovation, and Gaming Innovation – leveraging innovative technologies to advance intelligent applications and highlight the infinite potential of the AI era.

The AI Innovation Zone will spotlight the firm’s enterprise storage and memory brand Trusta, showcasing its advanced AI computing architecture built to support diverse AI workloads including large language model inference. Its high-performance, power-efficient design reduces overall energy consumption, enabling more efficient and sustainable AI deployment. For industrial applications, the company will feature its self-developed intelligent management and analytics software that enhance AI-driven edge operations from deployment to long-term maintenance. To support next-gen AI PC applications, Adata will introduce Gen5 SSD, delivering fast, efficient performance as a foundation for advanced AI computing.

The Everyday Innovation Zone will showcase the company’s integrated AI ecosystem capabilities with a series of smart application innovations. Headlining the lineup is the XPG Novakey RGB DDR5, winner of the CES 2026 Best of Innovation Award. The module delivers ultra-fast performance, eco-conscious and an infinity-mirror design that elevates both overclocking and aesthetic style. Adata will also enhance mobile AI workflows with external SSDs featuring USB4 and NFC, combining ultra-fast computing performance with sustainable design for professional AI creation. Additionally, the firm will present embedded memory solutions for next-gen wearable and mobile devices, reinforcing the company’s commitment to shaping smarter everyday experiences.

The Gaming Innovation Zone will focus on XPG’s cutting-edge cooling technology, ushering in a new era for PC DIY. Leading the showcase is the next-gen Invader X Elite chassis, featuring 3 reverse fans for enhanced thermal performance, along with a full lineup of fans, liquid coolers, and air coolers designed for high-performance gaming. XPG will also debut its 1st open-frame chassis, offering greater flexibility for personalized builds. Bringing together cooling, chassis innovation, and peripherals, XPG continues to expand its gaming ecosystem and set new standards for enthusiast PC gaming.