Prodatix Partners with Object First

Object First, Inc., maker of Ootbi (Out-of-the-Box-Immutability), a backup storage appliance purpose-built for Veeam Software, Inc., announced its partnership with Prodatix, LLC, a Veeam certified architect company specializing in data management, to offer Ootbi as their primary backup storage solution for Veeam.

Ootbi delivers secure, simple, and powerful backup storage that follows Zero Trust best practices for improved security and ransomware resilience.

Headquartered in Phoenix, AZ, Prodatix provides a range of services to their customers, including data management, Veeam consulting and licensing, and backup appliances. With a commitment to protecting customer data in the face of rising threats of ransomware, Prodatix sought out Ootbi by Object First as the best solution to ransomware-proof its clients’ data, mitigate financial damages and downtime from attacks, and ensure its Veeam backups were protected with an immutable backup appliance.

“Ootbi by Object First made the most sense for us as we know the market needs immutable primary storage, but we did not want to get into that business of building complex, large capacity immutable appliances,” said Matt Bullock, VP of technical sales, Prodatix. “Ootbi makes immutable storage simple, and since it’s optimized specifically for Veeam, we were excited by the simplicity of deployment and management and the power of the backup and recovery speeds.“

According to a recent Sophos report, organizations reported an estimated cost of $1.82 million to recover from ransomware attacks in 2023. With Ootbi by Object First, Prodatix can offer robust immutable storage for Veeam that is easy to scale and enables customers to meet modern Zero Trust security standards for data management, with no advanced storage or security expertise required.

Additionally, Prodatix desired a vendor that provides a partner experience through a 100% channel model that supports their business. From demos and sales materials to social media resources, Object First’s partner program provides the sales enablement and marketing tools required to benefit the partners’ business, while also offering the technical expertise to support Prodatix’s role as a trusted security advisor to their clients.

“We prefer to work with companies who understand how to support service providers specialized in data protection,” Bullock explained. “Many other vendors start competing with their partners, which can cause significant channel conflict.“

Case study: Prodatix Introduces On-prem Immutable Storage For Veeam With Object First