Bill Cordero VP WW Channels, StorONE

StorONE, Inc. announced that storage industry veteran Bill Cordero has joined its executive team as VP of WW channels.

He is responsible for executing the launch of the company’s new PartnerONE program and for expanding the global presence of the company’s Enterprise Storage Platform.

The S1 Enterprise Storage Platform enables PartnerONE members to offer customers a solution for all their storage needs. The solution provides value by reducing customers’ upfront and long-term storage costs, while delivering advanced data protection and data integrity. This creates new opportunities for resellers to introduce their customers to breakthrough storage technology and demonstrate the potential of modern storage hardware.

StorONE’s platform is easy to master, allowing resellers to become experts without the need to learn multiple products from multiple vendors and multiple price lists. With this platform, partners enable their customers to start small and grow as needed on a single platform, thereby providing recurring revenue. Because StorONE’s platform is easy to manage, partners can offer additional services and be deeply integrated across various applications in the data center. Another benefit is that partners can let their customers choose their preferred server vendors because StorONE is hardware agnostic, giving them the flexibility to select their server vendor of choice.

“StorONE allows us to deliver what our reseller community needs and what their customers are demanding,” said Charles Bass, CMO, Climb Channel Solutions, Inc. “With a single software solution that can be utilized in almost any use case – it can be data protection, it can be high speed, almost anything – StorONE provides the simplicity that allows Climb to offer comprehensive solutions and complete customer support. With the flexibility of StorONE, we can choose the hardware that offers the best margins to improve our revenue or what the customer wants in order to close sales. It is an unbeatable combination for the channel.“

Bill Cordero is an industry veteran with a proven track record of success, building and growing channel programs for organizations. He joins StorONE after serving in similar posts at technology companies such as Yellowbrick Data, Diamanti, Blue Medora, Rubrik Inc., Tegile Systems, StorSimple, and Data Domain. He previously worked with StorONE CEO and co-founder Gal Naor at Storwize, where he served as VP of WW channel sales. At StorONE, he is tasked with ensuring the success of PartnerONE, the company’s program for resellers and service providers looking to simplify their go-to-market strategies while helping their customers overcome storage infrastructure challenges.

“Having observed the maturation and the lack of innovation over the past 15 years and the constant need for solutions that satisfy capacity and performance demands can be both a blessing and a curse,” he said. “While that demand means that opportunities abound, it also means that vendors haven’t found the magic bullet to satisfy customers’ exacting requirements. StorONE’s results-driven technology may finally be the solution that truly satisfies problems by making storage better. I look forward to helping deliver the S1 Enterprise Storage Platform to organizations throughout the world in a way that costs less, improves data integrity, and accelerates performance.“

The S1 Enterprise Storage Platform simplifies organizations’ storage infrastructures while reducing costs. It provides IT professionals with a solution that exceeds the objectives of SDS, creating a storage platform to meet present storage needs and is ready for future innovations. The platform is also protocol-independent, including fibre, iSCSI, NFS, SMB, and S3. All members of the Enterprise Storage Platform are available on-premises or in the cloud and come with the same enterprise feature set, driven by the same interface, which reduces the cost of storage operation.

“From day 1, we have focused on the channel, and with the launch of our PartnerONE program, we believe that there is no better time for resellers to add StorONE to their portfolios,” said Naor. “We offer a simple model in a flexible solution to eliminate the training curve and get partners selling immediately. With our comprehensive storage portfolio in one platform, there is no longer a need to manage multiple product lines from various vendors that slow the sales cycle. By joining PartnerONE, resellers have the opportunity to go after more customers. We provide better margins that give better value while offering our partners additional revenue streams.“