Bill Cordero Head of WW Channel Sales, Rubrik

Rubrik, Inc. announced that Bill Cordero has joined as the head of WW channel sales.

Cordero brings to Rubrik over 15 years of experience building and leading channel businesses at high growth storage companies including Tegile, StorSimple and Data Domain. During his tenure at backup pioneer Data Domain, Cordero built the channel business from inception to over $500 million in five years.

“We’re focused on building the next great company in Backup and Recovery, together with our channel partners,” said Bipul Sinha, co-founder and CEO. “Bill brings the experience and forward thinking that will take our channel programs to the next level.”

Since launching in June, Rubrik has experienced growth with new enterprise and mid-market customers in the Americas, EMEA and AsiaPac. Building off this momentum, Cordero will drive worldwide partner recruitment and will launch new partner programs.

“Rubrik’s Hyper Converged Backup solution provides the channel a compelling offering that represents a meaningful alternative to the “business as usual” approach which has been far too prevalent for far too long,” said Cordero.