Flex DVD for Direct Mail and Magazine Inserts

The Flex DVD is a brand new optical disc product that offers various benefits to any company or organization when used in direct mail or publishing scenarios. Reports have recently surfaced regarding this revolutionary disc format and its various eco-friendly characteristics by media manufacturing companies who specialize in the reproduction of discs for corporations, production facilities, and individual marketing campaigns.

However, the public perception involving many disc manufacturers other than CD Digital Card has been incorrectly communicated misconstrued. To clarify, many optical disc replication facilities in the USA are claiming to have been directly involved with the creation and development of the format; the only patent holder for this format, however, is DVD Replication Company – CD Digital Card (Zoba International).

CD Digital Card (since its entrance into the CD & DVD replication manufacturing sector in 1999), has been an innovator in optical disc manufacturing, and has constantly been in a state of research and development in relation to several optical disc products. For years, CD Digital Card has provided unique disc formats for a wide array of companies that rely on optical disc replication and fulfillment solutions for retail products as well as for advertising and marketing efforts. CD Digital Card introduced the Flex DVD in 2007 after an intensive effort to perfect the product. In an effort to maximize playability levels and to create a viable alternative to the standard DVD format, CD Digital Card invested a huge amount of time, energy, and money into the research and development process. In the meantime, various optical disc replication facilities have ‘jumped on the bandwagon,’ offering a similar product and service as it became clear that the Flex DVD was a viable and supremely profitable disc format. However, while other facilities are currently attempting to emulate the CD Digital Card Flex DVD host of products, none of these "imitations" have come close to mirroring the same viability with regards to the engineering of the disc and more importantly, the quantity of Flex DVD’s that have entered the USA marketplace over the course of the last 2-3 years.

CD Digital Card’s patented Flex DVD is the genuine article for those seeking a unique media format that provides a durable, eco-friendly solution for data storage, direct mail, and DVD based marketing strategies.

APPLICATIONS AND BENEFITS OF THE FLEX DVD

MAILING & POSTAGE:
The flexible nature of the disc allows the Flex DVD to move through sorting machinery at U.S. Postal Service sort facilities without the need for any type of special sorting or handling. The fact that the disc will ‘flex’ and is thinner than a standard disc allows a direct mail piece using this disc to be classified as ‘Standard Mail – Easy Nonautomation or Flats.’ Postage is therefore cheaper as there is no ‘special handling’ necessary. In working with a large technical school on a direct mail program, CD Digital Card was able to provide a more efficient and much cheaper direct mail program, saving the client over $30,000 in postage! Also, the disc is also 33% lighter than a standard DVD-5, offering inherent benefits related to weight based transport solutions.
BREAKAGE:
In recent years, many disc-based direct mail campaigns experienced a relatively high percentage of ‘breakage in transit’ as digital marketing professionals relied on various carriers to deliver these items to the doors of businesses and consumers. Packaging systems were created to minimize the amount of discs damaged in transit, however, in all mail or express delivery applications – results were still unacceptable. The Flex DVD eliminates breakage in transit by providing a flexible, resilient disc product that will almost NEVER crack, break, or become damaged in route.
THE ENVIRONMENT:
As corporations and organizations in the USA become more and more conscious of their impact on the environment, the Flex DVD is clearly a more eco-friendly disc replication solution for these same companies to consider. CD Digital Card’s molding technology uses one half the plastic and chemical products that a standard DVD-5 replica normally calls for. The environmental benefits are inherent and the eco-friendly attributes of the disc are obvious considering the efficiency of the molding and replication process required to present the end user with the exact same audio/visual.
PLAYABILITY:
While the Flex VCD format represents a brand new disc format, the disc plays and performs exactly like its counterpart, the DVD-5. It functions and plays at optimal levels in all players on the market today. From set-top DVD players, to HD-DVD players, to DVD drives, maximum playability levels have been reached and these levels are absolutely no different than the standard DVD-5 discs on the market today.
APPLICATIONS:

• Direct Mail
• Magazine Inserts
• Cover Mounts for Publications
• Multi-sensory Marketing