SimpleTech [re]drive, an External HDD With Bamboo (!) Enclosure

Bump up your green meter with Fabrik, Inc.’ new SimpleTech [re]drive, the world’s most energy-efficient, resource-conscious, Turbo USB 2.0 external storage and backup drive. From its sustainable bamboo and recyclable aluminum enclosure, to its packaging and Energy Star power adaptor, the SimpleTech [re]drive helps make the world a little greener while storing and protecting your data. With Turbo USB 2.0, which delivers up to 25 percent faster performance than USB 2.0, the [re]drive is speedy and reliable with plug n’ play simplicity for both Mac and PC users. To help you steer clear of life’s little digital disasters, the SimpleTech [re]drive’s automated backup software saves copies of your stuff on the drive, and on encrypted, secure servers using Fabrik Ultimate Backup for ultimate online backup protection.

“Many consumers are concerned with helping solve the most important environmental issue of our time – protecting our planet from the threats of climate change,” said Matt McRae, vice president of marketing at Fabrik. “At Fabrik, we’re making an effort to support the environment, while adapting our products to better meet consumer needs and interests. We know we have a lot more work to do across the board as a company, but we’re committed to change and hope we’ll make a small dent in improving the environment – through our products, services, partner choices and company best practices.”

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As standard industry practice, Fabrik ensures that all of its products adhere to stringent, regulatory compliance standards such as Grunpunkt, RoHS and WEEE.

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The SimpleTech [re]drive is a reliable alternative for protecting precious data on a Mac or PC. A simple-to-use wizard guides you through a one-time set up process, where you can easily select what day, time, or specific files or folders you want protected. For PC users, virus protection is included to help prevent the transfer of infected files before the backup occurs. Free updates are continually made available to provide ongoing protection from the latest viruses. The backup software also lets you create a disaster recovery CD that can be used to boot your system in case of system failure, which could save hours of reinstalling the OS and various applications.

While backing up your digital files to the [re]drive is important, Fabrik Ultimate Backup provides the ultimate online backup data protection, so no matter what sort of disaster strikes your external drive or computer – a spilled drink, theft, fire, or other natural disaster – your pics, flicks and tunes are safe. Each SimpleTech [re]drive comes with 2GB of free online backup space, or for less than $5 per month you get unlimited capacity to securely backup all of your important files and media collections offsite. All online backups are secure, encrypted and most importantly are unobtrusive; performing incremental backups, so only the smallest amount of content that has been changed or modified within your files will be updated. Fabrik Ultimate Backup is also available as a standalone online backup service.

Fabrik’s new SimpleTech [re]drives Turbo USB 2.0 external drives are available today at many U.S. retail store and online sites.  Manufacturer’s suggested retail pricing (MSRP) is $159.99 for 500GB.