Toshiba Enters 1.8-Inch External HDD Market

Toshiba Storage Device Division (SDD) will introduce a
mobile personal storage line based on its market-leading 1.8-inch HDD,
along with the industry’s highest-capacity
portable external hard drive based on the 2.5-inch HDD platform at 320GB.

 
As the only HDD supplier with a proven track record in marketing
1.8-inch HDDs, Toshiba is the first HDD manufacturer to introduce a
1.8-inch external product. In addition, Toshiba has completely
redesigned its personal storage line with a sleek, contemporary look to
complement other technology appliances.

1.8-inch External HDD Delivers High-Capacity Mobile Storage
Toshiba’s new USB 2.0 Mobile External Hard
Drive based on the 1.8-inch HDD platform will be available in 60GB, 80GB
and 120GB models for unparalleled capacity in a pocket-sized mobile
storage device. This new line of personal storage devices combines the
portability of a USB flash drive with the high capacity of a hard drive
for the ultimate mobile digital warehouse for entertainment and data
files. The new 1.8-inch external HDD can be easily slipped into a
briefcase, purse or backpack for easy transport of digital photos,
music, videos or other data files.

Because the 1.8-inch HDD is designed for mobility, Toshiba plans to
include encryption and backup software with its 1.8-inch line to protect
data should the HDD ever be lost or stolen. The product also will
include a USB cable and will be bus-powered for easy plug-and-play
operation.

2.5-inch External HDD Now Offers Up to 320GB
Toshiba’s new 1.8-inch mobile external HDD
line complements its existing line of 2.5-inch external HDDs, which now
feature up to 320GB of storage capacity. Toshiba’s 2.5-inch 320GB USB
2.0 Portable External Hard Drive can store up to either 91,000 digital
photos, 84,000 MP3 music files, 142 hours of DVD videos or 37 hours of
high-definition videos.

The 2.5-inch external HDD line continues to feature click-free,
switch-free and button-free backup for easy operation by any consumer.
It comes bundled with the award-winning NTI Shadow™
software, enabling even digital novices to easily conduct computer
backup and enjoy peace-of-mind in knowing critical data and cherished
digital files are protected.

Available in 320GB, 250GB and 160GB capacities, Toshiba’s
line continues to be positioned for effortless operation with automatic
power on via the USB connector to the computer and through the
straightforward setup afforded by the NTI Shadow™
software. Users simply connect the drive to their PCs via the USB port
and set the backup parameters. It then runs in the background to
automatically backup data.

Revamped Design to Complement Personal Style, Protect Digital
Memories
Now featuring a sleek, glossy finish and contemporary graphics, Toshiba’s
line of personal storage devices fits nicely with other consumer
electronics gear. Toshiba redesigned the personal storage line to match
current consumer tastes and emerging consumer electronics trends. The
new models feature stylistic design in a sleek finish, along with a
splash of color available in Carbon Grey, Hot Rod Red and Gecko Green.
In addition, the redesigned 2.5-inch external models offer a nearly 20
percent smaller footprint than the previous line for space savings on
the desktop.

“Data backup is integral in a digital world –
it isn’t just for technology geeks; it’s
for anyone who wants added insurance that first birthday photos, summer
vacation videos, their latest tax returns and other important digital
data are protected against computer failure or other emergencies,”
said Maciek Brzeski, vice president of marketing, Toshiba SDD. “To
create mass appeal, we’ve introduced a
versatile line with a great new look to complement other consumer
electronics gear. Whether you need portability or capacity, we have
attractive, consumer-friendly solutions that take the mystery out of
data backup.”

Availability and Price
Toshiba’s new 1.8-inch external HDDs will be
available at retail this spring, while the 2.5-inch 320GB USB 2.0
Portable External Hard Drive is available this month.
Manufacturer suggested retail price for
the 320GB 2.5-inch external HDD is $199.99.

Product Specifications – 2.5-inch External HDDs

Toshiba SDD