Imation Adds SimpleSave Back-Up Solution DVDs to its TDK Portfolio

Imation Corp., exclusive licensee of the "TDK Life on Record"
recording media brand, added new SimpleSave back-up solution DVDs to its
TDK portfolio. SimpleSave DVDs are the first optical discs to provide an
all-in-one back-up solution for photos, music and data. TDK SimpleSave DVDs
offer a convenient way to automatically back up important digital content from
a PC to a DVD disc.

Harris Research notes that 96 percent of consumers do not regularly back
up their computers because they see the process as confusing, overwhelming and
inconvenient. "With today’s digital lifestyles, many consumers now create and
acquire digital files faster than they can back them up," said Jean-Paul
Eekhout, global brand director for TDK Life on Record brand, Imation Corp.
"SimpleSave DVDs offer end users unprecedented convenience for protecting
valuable music libraries, irreplaceable photos and personal documents."

SimpleSave discs are available in three variations that help consumers
organize their digital libraries by file type. TDK SimpleSave:Photo discs find
and save .JPG, .RAW, .PSD, .BMP and other image files, while TDK
SimpleSave:Music discs find and save audio files including .MP3, .AAC, .WAV,
.AIF and more. Use TDK SimpleSave:Docs to find and save text documents,
presentations, spreadsheets and more.

TDK SimpleSave DVDs are recordable discs with the added benefit of a
built-in software that finds, organizes and backs up digital files onto the
very same disc. After the SimpleSave disc is loaded into the DVD burner on any
PC, the back-up software automatically launches — with no installation
required — then finds the designated file types on the PC and records them.
The software automatically lets users know when the disc is full and prompts
them to insert another disc. No additional software or recording media are
required, and the auto-launching software requires no configuration. If
desired, advanced options allow users to designate which file types should be
located and saved, so specific file extensions can be included or excluded.

TDK brand SimpleSave back-up solution DVDs will be available worldwide in
the spring of 2008. Suggested pricing at U.S. retail will be $12.99 for a pack
of five TDK SimpleSave:Photo DVDs; $9.99 for a pack of three SimpleSave:Music
DVDs; and $7.99 for a pack of three SimpleSave:Docs DVDs.

"TDK Life on Record" brand is a leading recording media brand worldwide.
TDK’s recording media business was acquired by Imation Corp in 2007. Imation
holds the exclusive global license for the TDK Life on Record brand for
recordable DVD and CD media, digital camcorder tapes, professional data
storage solutions including LTO Ultrium media, and more.

Imation Corp.