Company Profile: Storware
Surfing on the server virtualization wave
By Philippe Nicolas | May 26, 2026 at 2:01 pmCompany name:
Storware sp z o. o.
HQ and offices:
Warsaw, Poland (HQ), Bielsko-Biała, Poland (Branch office)
Website:
storware.eu
Date founded:
2014
Founders and leaders:
Established in Warsaw, Poland in 2013, Storware was built on the conviction that the data protection market was overly focused on VMware, leaving open-source hypervisors like KVM and XEN without enterprise-class backup and recovery solutions.
Paweł Mączka, CEO and CTO
LinkedIn profile
Marcin Kubacki, VP, Chief Software Architect
LinkedIn profile
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Financial funding:
Privately Funded
Employees numbers:
60
Revenue:
Privately held; revenue not publicly disclosed
Technology:
Storware is a European vendor of enterprise-ready data backup and recovery platform, that ensures business continuity, protects data at every stage and delivers the freedom to scale with business growth in complex, multi-vendor environments. With agentless architecture and universal licensing, Storware delivers scalable protection for virtual machines, containers, cloud environments, and applications across OpenStack, VMware, Hyper-V, Nutanix, Proxmox, Kubernetes, and Red Hat OpenShift.
Products:
Storware’s product portfolio includes Storware Backup and Recovery, Storware Appliance, and Storware Cloud. Each solution is designed to deliver data continuity across multi-vendor environments while providing the flexibility of adaptable licensing.
- Storware Backup and Recovery is a proven, enterprise-ready, agentless platform that supports a wide range of data environments. It protects virtual machines, containers, storage providers, and applications running on-premises or in the cloud. Seamless integration with existing infrastructure and storage systems enables rapid deployment of reliable data protection processes
- Storware Cloud is a scalable Storage-as-a-Service (STaaS) backup destination designed to streamline data protection while reducing costs. Primarily intended as a secondary backup destination, Storware Cloud simplifies the implementation of a comprehensive 3-2-1 backup strategy across the entire infrastructure
- Storware Backup Appliance is a pre-configured solution designed for rapid, out-of-the-box deployment for organizations seeking proven reliability. Available in five configurations, it provides convenient support while delivering simplified management, easy automation, and storage optimization
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Workloads/Use cases:
- Data Security: Delivers comprehensive, multi-layered data protection across the entire environment through a unified platform with immutable backup storage, air-gapped protection, secondary backup destinations, and policy-based retention with granular control
- Disaster Recovery: Enables reliable and automated disaster recovery with recovery plans, schedulable DR testing, instant restore, live storage migration, synthetic backups, snapshot management, and secondary backup destinations
- MSPs (BaaS & DRaaS): Enables managed service providers to deliver scalable Backup as a Service (BaaS) and Disaster Recovery as a Service (DRaaS) offerings through a secure, multi-tenant, and centralized data protection platform
- V2V Migration to OpenStack: Simplifies virtual machine migration to OpenStack with agentless architecture, no additional migration tools, and continuous data protection before, during, and after migration
- Data Governance & Sovereignty: Supports data residency requirements and GDPR compliance while strengthening cyber resilience through controlled, secure, and sovereign data protection
Release and Roadmap:
The Storware release is driven by real customer and market demand for reliable protection of heterogeneous environments. As multi-vendor infrastructures have become the standard rather than the exception, Storware continues to stay ahead of evolving data protection requirements. The latest release focuses on expanding backup capabilities for OpenStack workloads while further strengthening the integrations our partners and customers rely on every day.
Pricing model and price:
Storware offers a flexible and unified pricing model that covers all protected workloads under a single license. Customers can choose between perpetual and subscription licensing models, both including 24/7 support. Licensing options are available per host, per TB, per VM, or per endpoint, allowing organizations to select the model that best fits their infrastructure and operational needs. This flexible approach simplifies budgeting and long-term cost planning while helping eliminate unexpected expenses.
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GTM:
Storware combines direct sales and partner channels to deliver services built on top of the platform. Currently, the partner program includes more than 200 trusted business partners worldwide.
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Target market:
Storware organizations worldwide protect and manage their data through solutions tailored for enterprises, non-profit organizations, and service providers. Target markets include telecommunications, financial services, healthcare, government institutions, and MSPs.
Customers:
Trusted by more than 4,000 organizations, including Disney+, Cisco, and Lenovo, Storware products are available worldwide through a strong distribution and partner network. With a presence in more than 150 countries, Storware supports organizations of all sizes, from small businesses to large enterprises, while building long-term cooperation based on strong partnerships.
Competition:
Acronis, Veeam, Commvault, Vinchin, Trilio
Comments
The company hit several key milestones: delivering endpoint backup at enterprise scale in 2015, pioneering Microsoft 365 data protection in 2018, signing a global resell agreement with IBM in 2019, and partnering with Dell Technologies in 2020 and OpenText in 2022 for co-engineered and OEM solutions. Storware also established OpenVirtualization.pro as a vendor-neutral community and co-authored the official VMware-to-OpenStack migration guide with the OpenInfra Foundation.
Its early predictions proved prescient, Broadcom's acquisition of VMware triggered licensing increases of up to 1,000%, pushing hundreds of thousands of enterprises to reconsider their infrastructure, while rising ransomware costs and European compliance mandates like NIS2 and GDPR further validated the need for resilient, immutable backup.
Regarding the product, the Storware platform is very rich and covers a wide range of workloads under a single license, spanning virtual machines (VMware, Hyper-V, Nutanix AHV, Proxmox, VergeOS, and others), containers via Kubernetes and OpenShift, private cloud environments including all major OpenStack distributions, storage providers, databases, and OS agents for Windows, Linux, and macOS.
Backup destinations include local storage, S3-compatible object storage, Storware's own cloud service, third-party providers like IBM, Dell EMC, Rubrik, and Cohesity, as well as tape libraries. Security capabilities encompass air-gap isolation, immutable backups, end-to-end encryption with MFA and RBAC, Keycloak SSO integration, and full audit trails. The platform is available as software-only, as an NVMe appliance ranging from 10TB to 100TB with up to 5:1 deduplication, or as a fully managed SaaS offering, and serves over 4,000 customers in more than 150 countries.
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Looking ahead, Storware's roadmap centers on the concept of data gravity, the principle that data becomes harder to move as it accumulates, unless the backup platform itself is designed as a migration engine. Near-term plans include VMware-to-OpenStack and Citrix/XCP-ng-to-OpenStack migration paths leveraging existing backup infrastructure, OpenStack replication-based disaster recovery with RPO measured in seconds, and a next-generation NVMe backup appliance with native replication and migration support.
The company positions itself around four strategic narratives: the post-Broadcom opportunity it anticipated years in advance, a decade of open-source expertise that most competitors lack, European data sovereignty built into its DNA, and a transparent licensing model designed as the antidote to VMware-style pricing shocks.
Storware embodies a real European behavior and belongs to the few players from the "old continent" able to compete globally with the usual suspects. We'll see who will adopt Storware in 2026 as the 4th key partners.
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