Wasabi Technologies Supercharges its EMEA Partner Program for 2026, Equipping Resellers with AI-ready Cloud Storage

Wasabi Technologies, a hot cloud storage company, announced a major update of its EMEA Partner Programme, designed to fuel rapid growth and equip partners for the next wave of cloud adoption.With AI workloads and data volumes accelerating, Wasabi is enhancing its channel-centric strategy in Europe, Middle East and Africa (EMEA) by actively recruiting partners in the Nordic, Benelux, and Southern Europe regions.

Unlike hyperscale cloud providers, Wasabi delivers simple, predictable, and high-performance cloud storage at a fraction of the cost, with no hidden fees or complex tiers. The new Wasabi Systems Integrator Program gives partners the technical tools and commercial enablement they need to deliver solutions spanning AI, physical security, and cyber resilience – without compromising on cost, performance, or compliance. By combining predictable pricing with high-performance, Wasabi empowers systems integrators and resellers to meet complex customer demands confidently and profitably.

“Europe is entering a new era of data growth as AI projects mature, and our partners are on the front line of that transformation,” said Kevin Dunn, VP and GM EMEA, Wasabi Technologies. “Our evolved partner program puts simplicity, profitability, and scalability at the core – whether it’s helping customers dissolve data silos to successfully run AI models, manage operational resilience, or modernize backup. We’re giving partners not just the technology, but the training, incentives, and margin to thrive in this fast-moving market.”

The expanded program includes:

• New Systems Integrator Programme delivering bespoke marketing, technical enablement materials to meet customer demands
• New AI-ready storage solutions built for performance-intensive workloads
• Robust partner margins to ensure profitability in competitive markets
• Hands-on enablement and Wasabi Certifications for sales and technical teams
• Co-marketing, dedicated account support, and competitive incentives to accelerate growth

Partner successes
“Since the beginning of our partnership with Wasabi, we have seen an expansion of our customer base across Germany. Wasabi enables us to offer reliable, secure, and transparent cloud storage solutions that meet the highest standards of data sovereignty and compliance. With its predictable pricing model, free from hidden costs or vendor lock-in, we can help our customers manage their data cost-effectively and with full control. As demand grows for cloud-based backup, cybersecurity, and AI-ready storage solutions, our partnership with Wasabi is ideally positioned to support German businesses in their digital transformation,” said Erik Sterck, head of DACH, Erik Sterck GmbH.

“Since partnering with Wasabi in 2023, we’ve seen considerable growth – expanding our storage capacity by 34x in just two years. Wasabi’s zero egress fees and predictable pricing makes it easier for us to demonstrate clear cost savings vs. hyperscalers. Our revenue from Wasabi has grown nearly 200%, and with new solutions like Wasabi Cloud NAS on the horizon, we see huge opportunity to continue scaling and delivering even greater value for our clients,” said Maggie Scullion, CEO, Waterstons.

“Wasabi gives us and our clients something the hyperscalers can’t match: true control over where data resides, how it moves, and how it’s accessed. Data sovereignty and portability are critical in today’s environment, and with Wasabi we can guarantee compliance without sacrificing performance or cost-efficiency. Add in predictable monthly billing with no vendor lock-in, and we’re able to deliver a storage solution that’s as flexible as it is secure – exactly what our customers demand in a multi-cloud, AI-driven world,” said Anthony Bucknor, head, data centre and cloud services, Autodata.

“Since partnering with Wasabi in 2024, we’ve seen our joint business grow nearly fourfold in just one year. Wasabi enables us to deliver reliable, secure, and cost-effective backup solutions that are perfectly aligned to the needs of SMEs – particularly as they face growing cybersecurity challenges and tighter IT budgets. With Wasabi’s predictable pricing and strong performance, we can help our customers control costs while strengthening their data protection strategies. Looking ahead, the continued rise in cybersecurity threats and accelerated cloud adoption among SMEs present huge opportunities for us to expand this partnership even further,” said Fabien Leveque, director, Dynamips.