11:11 Systems Powers Marketron’s Cloud Migration, Eliminating Hardware Hassles and Reducing Costs

11:11 Systems Inc., a managed infrastructure solutions provider, announced a new case study with Marketron, a software-as-a-service (SaaS) provider for broadcast media.By migrating Marketron to the 11:11 Cloud, 11:11 Systems eliminated costly hardware maintenance cycles, improved platform stability and enabled Marketron’s IT team to shift focus to strategic initiatives that drive customer experience.

Marketron, an industry innovator, manages approximately $7 billion in annual US advertising revenue for more than 7,000 media organizations. As the organization scaled, it faced mounting challenges with legacy infrastructure, including capital expenditures of $300,000 USD every three to four years for hardware refreshes and logistical difficulties tied to remote data centers.

After evaluating solutions from major hyperscale cloud providers, Marketron found their pricing models prohibitively expensive and incompatible with their existing systems. Marketron chose 11:11 Systems instead for its scalable and reliable enterprise cloud infrastructure, which aligns perfectly with the company’s business objectives and budgetary needs.

“We looked at several hyperscale cloud providers and it was the same across the board: The costs were simply higher than our budget. When we connected with 11:11 Systems, they created a pricing model that made sense and solved so many of our pain points. 11:11 Cloud allowed our team to focus purely on application availability and performance rather than worrying about hardware and data centers. Today, we just focus on keeping our own software running and that’s it,” said Cory Wolfley, VP, IT and support services, Marketron.

The collaboration delivered immediate improvements to Marketron’s operations, including dramatically enhanced platform stability and fewer outages. Building on this success, Marketron expanded its relationship with 11:11 by adopting 11:11 Backup for Microsoft 365 and 11:11 Object Storage for AWS, further optimizing operations and reducing costs. The transformation has allowed Marketron’s IT team to shift resources from hardware management to strategic initiatives that enhance customer experience and drive business growth.