IBC 2025: Other World Computing and Hedge Expanded Partnership

Other World Computing (OWC) announced an expanded partnership with Hedge.

OWC’s Innergize software is now integrated into Hedge’s media management and backup application, OffShoot, delivering creative professionals faster, safer, and more reliable workflows.

OffShoot is widely recognized as the industry standard for media offloading and backup. Built for macOS, it enables users to create multiple verified copies and archives from cards, drives, and other media simultaneously, with checksum verification to ensure absolute data integrity. With this integration, OffShoot users can now also take advantage of OWC Innergize’s ability to monitor card health, perform field firmware upgrades, and sanitize OWC Atlas memory cards for peak performance.

“Creative pros do their best work when their technology performs flawlessly,” said Larry O’Connor, founder and CEO, OWC. “OWC Atlas Memory Cards and Readers already deliver unmatched reliability and performance. By combining that with the industry-leading speed of Hedge OffShoot and the proactive health and performance tools of OWC Innergize, we give filmmakers, photographers, and content creators complete confidence that their footage is safe and their media is always ready for the next project.“

“Just like with any gear, people take great care of their camera cards,” said Paul Matthijs, CEO and co-founder, Hedge. “Now that OWC’s Innergize technology is fully integrated with OffShoot, creators can do their health checks and maintenance right when they need it the most – when creating their backups.”

Integration Details:

OWC Innergize: Ensures Atlas memory cards always deliver maximum performance and reliability with 3 key functions:

• Health Check – view a verified report of remaining flash lifespan

• Field Upgrade – keep firmware up to date for the latest speed and compatibility

• Sanitize – fully clear hidden data to prevent frame drops during video or burst capture.

Hedge OffShoot: Accelerates offloading and backup with advanced features:

• Fastest possible transfers – with checksum verification

• Filter, rename, and sort footage – during ingest

• Support – for OWC Atlas cards and readers

Together, the integration makes OffShoot not only one of the fastest ways to back up media, but also the most reliable, ensuring camera cards remain healthy and workflows stay uninterrupted.

IBC2025:
The OWC Innergize and Hedge OffShoot integration will be showcased during at IBC2025, in the OWC Booth: Hall 7, Booth 7.A60 (RAI Amsterdam, The Netherlands, September 12-15) and the Hedge Booth: Hall 7 — 7.A32.