Cloud-Based Managed Backup Preferred IT Service Delivery Model for MSPs

Asigra Inc. highlighted findings from a 2020 report by the Enterprise Strategy Group (ESG) titled 2020 Managed Services Landscape.

It reveals service provider preferences toward subscription IT consumption models, including cloud-based data protection.

In the report, a sample of 375 MSPs were surveyed on several subjects related to the subject of cloud managed services, including average length of cloud managed services contracts, sales cycle length, renewal rates, follow-on business tied to renewals, profit margins and more.

Summary of results from the report:
• Average length of an MSP’s cloud-based managed services contract: 1 year, 32%; 2 years, 20%; 3 years, 24%
• Cloud managed services sales cycle lengths: Less than 2 weeks, 8%; 2-4 weeks, 31%; 5-8 weeks, 32%
• Higher renewal rate for public cloud managed services compared to other managed services: Smaller MSPs, 14%; Larger MSPs, 45%
• Follow-on and/or expansion business from cloud-based managed services: Smaller MSPs, 34%; Larger MSPs, 46%

Partners Are Placing Strategic Bets on Services, Security, and Software –
All of Which Are Moving to Cloud

Subscription-based data protection falls within the category of cloud-based managed services. As one of the providers of secure backup software, Asigra offers a low-touch, cybersecurity-enabled cloud-based data recovery software, backed by a large installed base of public, private, and hybrid cloud backup deployments worldwide. Designed for MSPs, its cybersecurity-enabled platform optimizes the backup process using a hybrid cloud approach to protect end-customer data. The company’s software fits into any environment, simple to install and manage, but most importantly, prevents bad actors from infecting and deleting backups.

Unlike other backup solutions, Asigra Cloud Backup is a converged data protection/cybersecurity platform for cloud-based managed backup delivery. The software ensures safe, secure and reliable backup and data recovery with zero-day Attack-Loop preventative technology using bi-directional malware detection, zero-day exploit protection, variable repository naming, and multi-factor authentication (MFA) for a full defensive suite vs. advanced cyber threats.

“Today’s MSP requires a smarter and more efficient approach to minimize operational overhead and infrastructure costs associated with IT service delivery,” said Eran Farajun, EVP, Asigra. “As highlighted in the ESG report, cloud-based managed services provide that, helping MSPs benefit from this highly efficient and profitable service delivery model.“