Kris Baxter Corporate VP and GM, Embedded Business Unit, Micron

Micron Technology, Inc. appointed Kris Baxter to the role of corporate VP and GM of Micron’s Embedded Business Unit (EBU).

He succeeds Jeff Bader, who is departing Micron to pursue other interests following more than a decade at Micron.

“Kris Baxter’s breadth of experience in product marketing, business strategy and ecosystem enablement make him the ideal candidate to lead our embedded business as we drive growth in the automotive, industrial and consumer segments,” said Sumit Sadana, EVP and chief business officer. “We thank Jeff Bader for his many contributions to the company and the industry at large.”

Bader is moving to an advisory role to enable a smooth transition and will remain with Micron through November 1, 2020.

Baxter was previously VP of EBU marketing and has been part of EBU leadership team for the last 10 years. He joined Micron in February 2010 as part of acquisition of Numonyx, and held director-level positions in both engineering and marketing in the Americas division and the EMEA region. Prior to that, he worked in sales, R&D and engineering at Intel.

He earned bachelor’s degrees in mechanical and aeronautical engineering from the University of California, Davis. He has served on the board of non-profit Empowering Lives International since 2009.