Pure Storage in India

Pure Storage, Inc. announced its formal entry to the Indian market with a sales, channels and marketing team under the leadership of country manager, Ramanujam Komanduri coming from NetApp, HP, Sun and DEC; and the appointment of new distributors and resellers.

Pure has led Gartner’s Magic Quadrant for Primary Storage for the past 6 years and according to International Data Corporation, has outpaced the WW external OEM storage market with a CAGR of 55.7% from 2014 to 2019 with the overall market growing at 2.6% in the same period. In its latest report for calendar Q1 2020, IDC said Pure grew 7.7% Y/Y while the overall market shrank by 8.2%. The vendor has also topped customer satisfaction ratings with a net promoter score in the top 1% of enterprise B2B companies.

“This is a significant milestone for Pure Storage in India as we are now able to support a wider range of customers and partners. With the appointment of new distributors and resellers, we are able to offer new age technology solutions which along with the solutioning strengths of our partners, enable a modern data experience for our customers. The timing could not be better as Indian enterprises ramp up their digital transformation journeys,” said Komanduri.

“India’s $3 trillion economy is set for massive change and accelerated disruption in the next decade to be a global economic force in the digital era. Data-driven businesses are disrupting and changing the competitive landscape across many vertical industries,” according to IDC AsiaPac’s Rajnish Arora, VP, enterprise computing. “Pure Storage’s announcement of its formal entry into the Indian market and a strong leadership team will put the company at the heart of this massive transformation opportunity with its compelling modern data platform.“

New distributors in the country are Redington (India) Ltd and iValue InfoSolutions Pvt Ltd. The new resellers include: Orange Business Services India Technology Private Limited; Sirius Computer Solutions India Private Limited; Locuz Enterprise Solutions Limited; Amazure Technologies Pvt Ltd; Relitronics; and Rahi Systems Pvt. Ltd.

“Pure is pleased to have signed on Redington and iValue as our new distributors in India. Together, they bring over 40 years of experience working in the Indian market with nationwide networks of system integrators and resellers. Redington has become the leading distribution and supply chain solutions provider and has moved swiftly to support new age technologies like AI, Robotics, big data and Analytics, IIoT, and 5G communications. iValue is the fastest growing value-added distributor in India, in the digital asset protection and data, network and application management space, growing at more than four times the market,” said Scott Goree, head of global distribution, Pure.

The firm will be offering its enterprise storage solutions in India such as the third-gen all-NVMe FlashArray//X; FlashBlade, a storage for unstructured data, consolidating complex data silos; and cloud data services; all managed across multi-cloud environments by Pure1. Company’s solutions support a range of workloads including enterprise applications such as Microsoft, Oracle and SAP; hybrid clouds; data analytics and AI; and infrastructure solutions such as VDI, containers, converged infrastructure and DevOps.