Zerto Recognizes Kind Snacks as Inaugural ‘IT Resilience Innovator’

Zerto Ltd announced that KIND Snacks, LLC a fast growing healthy snack brands, is the first organization to be recognized by Zerto as an ‘IT Resilience Innovator.’

This program has been created to highlight organizations who seek to build a world of uninterrupted technology, move beyond traditional IT, and push the boundaries of digital transformation.

The IT Resilience Innovator program focuses on organizations and IT professionals who are adopting resiliency projects and initiatives to drive digital transformation and inspire others to think differently about legacy approaches to data protection. Through these projects, IT Resilience Innovators are ushering in the future of IT and setting their business up for success. They are leveraging new techniques and technology and leading the IT industry in the areas of DR, data protection, and cloud with the ultimate goal being to protect their business from any disruption.

KIND Snacks is being honored for its approach to resilience and DR, which it views as a priority to keep its 24/7 business running. In 2019, the company re-engineered and redesigned its eCommerce platform with a modernization initiative that has enabled them to remain agile and resilient in the face of Covid-19. From operations, to reporting, to packaging, their ability to quickly pivot in the changing market and accommodate shopper needs in real time during a pandemic makes them stand out as an IT Resilience Innovator.

“On our journey to IT resilience we learned we can’t just protect one application – we need to protect the whole company from our ERP to everything else,” explained Joe Jbeily, senior manager, infrastructure and security operations, KIND Snacks. “We have one of the best teams available, and they’re putting us in a position to rely on our own tools to protect KIND and build a truly resilient organization.“

“To keep up with the changing demands of their customers, companies need to offer 100% uptime, and, to get there, they will have to look outside of traditional backup capabilities,” explained Avi Raichel, CIO, Zerto. “Unlike many other organizations that wait for a disaster to strike before investing in a DR solution, KIND has been prioritizing DR for years as a way to stay up and running in the event of a problem. It’s an approach that deserves recognition as an example of best practice.“

In an effort to continue teaching the IT industry about best practices and set standards around what it means to be IT resilient today, Zerto is opening the program to accept nominations from other companies that are demonstrating resilient operations.