One in Four Retailers Permanently Lost Critical Business Data

Rewind, provider of data protection applications for SaaS tools in Canada, revealed findings from its survey, demonstrating that most e-commerce merchants are unaware of the risks they face in protecting and restoring the data that powers their business.

Respondents have lost products images, customer orders and inventory counts ins but spent days or weeks to restore it; if they were able to recover at all.

The report entitled, When The Store Goes Down: 2020 Data Protection Survey, is based on the responses of nearly 300 e-commerce businesses.

Findings of the survey:
• 1 in 4 retailers have permanently lost critical business data – crippling sales and revenue
• 60% of respondents said that until recently, they had no backup strategy in place
• Respondents identified the biggest threats to their online stores as human error (57%), cyberattacks (57%) and third-party applications (53%)
• 4 out of 5 businesses said losing content would impact their business, either crushing sales or damaging their online reputation

Content Lost from Respondents’ Sites

* Metadata, custom coding
** 65% of respondents answered “None/not sure” and are not included here

E-commerce has become a critical pillar of the global economy. Prior to the current pandemic, 2 billion people were buying from over 7 million online businesses according to etailinsights. As more traditional businesses move their operations to the web, protecting the data that powers their digital sales and operations will become more crucial than ever before.

“It’s clear from this survey that data loss has a major domino effect on e-commerce operations,” said Mike Potter. “What may seem insignificant at first, can easily compound into lost resources, man hours and revenue.“

About Rewind
Since 2015, it has been on a mission to help SMBs keep growing online. Today, over 30,000 total customers in more than 100 countries use its top-reviewed apps and support to ensure their e-commerce and software-as-as-service applications run uninterrupted. Comprised of the Rewind platform offering backups, restores and copy, the firm gives companies the tools they need to ensure mistakes don’t stop them from growing.