Datrium Expands Partner Network

Datrium, Inc. expanded tits Global Partner Network to new regions and introduced a new tier, DRaaS Select.

With DRaaS Select partners can better aid customers in their cloud transformation and modernise DR and backup processes.

The Global Partner Network has grown in North America, EMEA, ANZ and APJC, with the addition of 20 partners in the last six months.

According to the State of Enterprise Data Resiliency and DR 2019 report, 50.4% of all organisations surveyed experienced a DR event, with ransomware as the leading cause. Ransomware is one of the biggest concerns for IT leaders and this threat is requiring many organisations to rethink their DR plans.

On-demand cloud-native DRaaS solution with VMware Cloud on AWS makes it simple and more economical for organisations to recover when disaster strikes.

The expansion of the Global Partner Network enables organisations worldwide to work with resellers and distributors in their region to modernise their data centres, transform DR with a fail-proof DRaaS solution and free their organisations from the complexity of traditional infrastructure. 

“We’ve experienced high demand from customers looking to transform their data centres with more cloud-based solutions,” said Tim Page, CEO, Datrium. “At Datrium we pride ourselves on delivering unprecedented flexibility and simplicity to help customers transform their IT. The new and expanded partner program reflects our mission to bring on-demand, fail-proof and cost-effective DR with VMware Cloud on AWS to enterprises everywhere. This is an exciting time for Datrium and our growing Global Partner Network.“

The DRaaS Select tier provides partners with additional services opportunities and enables them to better guide their customers through DR transformation initiatives and protect them from the growing threat of ransomware. DRaaS Select partners receive ttraining and certification in DR with VMware Cloud on AWS so they are equipped to help organisations protect themselves from disasters in an economical way. Participation in the DRaaS Select tier is by invitation only and is limited to an exclusive set of highly skilled partners in specific geographic regions.

Datrium Partners Bring Cloud-Native DR To More IT Organisations
DRaaS is changing the DR market with its cloud-native design, built-in backup, RTO, continuous compliance and an on-demand pay-as-you-go model. This presents an opportunity to leverage the public cloud and its elastic capabilities to finally deliver DR done right with Datrium DRaaS with VMware Cloud on AWS. Firm’s commitment to the channel and its partners’ go-to-market efforts are reflected in the following Partner Network levels:

• DRaaS Select resellers receive training and certification on DRaaS with VMware Cloud on AWS. These partners have expertise in DR with built-in backup. DRaaS Select partners can help customers transform their DR processes including providing guidance on Runbook creation and multicloud deployment strategies.
• Preferred resellers are provided with new service opportunities and a set of program benefits, so together with Datrium they can help companies achieve fail-proof on-demand DR, achieve their DR compliance objectives, recover from ransomware attacks, modernise their data centres, achieve their hybrid cloud objectives, and design and implement data resilience strategies.
• Authorised resellers can provide services beyond DR, including data centre modernisation, multicloud and hybrid cloud strategies as well as data resilience efforts.

With the Datrium Automatrix, which contains DVX at its core, the company and its partners can remove IT infrastructure complexity by delivering a platform that converges backup, mobility, DR and encryption in a single platform.

“Channel, reseller and distribution partners approach Datrium because they are excited about the transformational products we’re bringing to market for DR and DHCI,” said Joe Vranicar, chief revenue officer, Datrium. “Our partners have embraced our unique approach to DR and have built practices specific to delivering Datrium’s cloud and SaaS-based solutions to customers. Datrium mutually invests in each partnership to ensure the highest level of skills and technical expertise and to capitalise on the unique opportunity we have to deliver a cloud-native DR solution with built-in backup for all VMware workloads. Our goals for the expanded program are to work with specialised resellers and distributors make DR simple, efficient and cost-effective and to free organisations from the complexity of traditional, legacy infrastructures.“

Since releasing DRaaS to the market in August 2019, the company has expanded its DRaaS Select Partner ecosystem and garnered interest in DRaaS Preferred, adding new partnerships across the US, Europe, Australia, New Zealand, and the Philippines including ASI Solutions and BEarena NZ, Bytes Software, CDW, Champion Solutions Group, Citrus Solutions, DCNEXT Holland, Epaton, Mindsight, Novulutions, Prodec Networks, PTS Data Center Solutions, SISL, Spinnakar, Technologent, and TrustCo.

“Datrium DRaaS delivers a unique opportunity for us to help our customers finally realise the benefits of DR done right by leveraging the public cloud and its elastic capabilities,” said Darren Ashley, director, BEarena Pty Ltd, an ASI solutions company. “We’re thrilled to be part of Datrium’s growing Global Partner Network. We look forward to providing our customers with a cloud-native DR solution to help them manage the unexpected and ensure their data is protected.“

“When Bytes began their relationship with Datrium, it was clear that we had early visibility of a new and potentially disruptive technology,” said John Clsales manager, Bytes Software Services Ltd. “Working closely with Datrium, we worked to gain clarity as to how a solution being proposed to one of our clients could be simplified by the adoption of Datrium’s technology. The ability to create a SDS stack on VMware, whilst adopting a built in encryption and backup/DR solution was game changing. The overall deal was more cost effective having cost, operational and training advantages. The Bytes team is now raising more customer interest with the ‘instant-on’ DR into the cloud. With the obvious cost savings, of dropping secondary data centres, this is gaining real traction across many business sectors.“

“CDW is a leading technology services and solutions provider to business, government, education and healthcare organisations in the UK and around the world. CDW is pleased to be partnering with Datrium as this aligns with our commitment to bring the best of breed technology innovations to our customers,” said Ashminder Ubhi, senior partner manager, CDW Corporation.

“We’re looking forward to helping our customers modernise their data centres with Datrium DRaaS and protect vs. increasing threats like ransomware with this groundbreaking cloud-based DR solution,” said David Barker, MD, Citrus Solutionsbytes.co.uk Pty Ltd. “Datrium is a valuable and strategic vendor partner for us. Their new DRaaS-focused program for partners will enable us to accelerate our DR and backup business.“

“Epaton are specialists in next gen infrastructure solutions and it is our goal to ensure our customers and prospects are always informed of exciting and disruptive technologies like Datrium. Datrium is both next gen and disruptive technology-it has ticked the important boxes for us such as doing more for less,” said Jonathan Lassman, MD, Epaton Ltd. “By following our model, last year, Epaton added 75 new customers and retained The Specialist Storage Reseller of the Year award for the fourth year in a row.“

“Teaming up with Datrium provides Prodec Networks with an exciting opportunity to offer customers the ability to manage complex primary storage, backup, DR, mobility and encryption with a single platform,” said Tim Lunn, enterprise sales manager, Prodec Networks Ltd. “As one of the UK’s leading providers of hybrid IT solutions, Prodec specialises in designing, managing and optimising today’s evolving technology environments. Datrium is the perfect addition to Prodec’s portfolio of technologies and this partnership enhances our ability to offer customers the most advanced solutions to help reduce the cost and complexity of data management.“

“SISL are one of the UK’s and India’s leading VARs and are currently experiencing explosive growth having recently expanded overseas into the USA and Singapore IT markets. By offering an on demand pay as you use model for DR, Datrium drastically reduces the cost of preparing business for the worst. You only pay for what you use. SISL believes that to be a game changer for the DR market,” said Stuart Morrison, senior business development manager, SISL Infotech (UK) Ltd.

“Spinnakar is a new breed of channel player building a marketplace for channel partners to consume disruptive and innovative data-centric technologies and services. The team has a wealth of experience in selecting the latest, innovative vendors for the IT channel for data centre and cloud,” said Gerard Brophy, MD, Spinnakar Ltd. “Our partnership with Datrium is very exciting. Not only does Datrium have the technology to change the way customers look at infrastructure and hybrid cloud, the company is also focused on building true partnerships and investing into our channel partners. Datrium is like as a cross between the best of 3-tier and HCI architectures with built-in backup, security and DR. This single platform provides unprecedented performance, incredible scalability and workload mobility for on prem or multicloud.“

“Trustco specialises in data centre consolidation. We work with our customers to grow their business through the use of advanced technology,” said Tim Cripps, MD, Trustco Plc. “We have a strong track record of introducing and supporting hybrid technologies to our customers and believe Datrium provides a reliable, fresh and exciting technology solution. We look forward to working closely with Datrium to help replicate the huge success they already have in the USA, throughout the UK.“