Peter Worsnop VP of Strategic Alliances, Aparavi

Aparavi Software Corporation hired Peter Worsnop as VP of strategic alliances to help further define and drive the company’s go-to-market strategy in developing a partner ecosystem.

He reports to CEO Adrian Knapp.

He will be responsible for executive engagement and partner advocacy to ensure alliance partner satisfaction – from enablement to sales to support in order to achieve revenue and customer-acquisition targets. He partners with the rest of the Aparavi leadership team in creating and implementing strategic alliance strategies, quotas and customer retention.

He joins Aparavi from Cohesity, where he developed Public Cloud Partnerships with AWS, Google, Microsoft and Oracle. Prior to that, he worked at Veeam Software as the GM of the Microsoft business. While at Veeam, he drove the overall Microsoft business to more than $150 million and established the company as a Globally Managed Microsoft partner.

“Peter’s success in developing world-class alliance programs and driving business over the past two decades is a testament to his executive leadership, hard work and determination,” said Knapp. “Being able to expand our go-to-market capabilities through strategic partnerships makes his addition to the Aparavi team critical for us as we work to better help manage their data intelligently long term.”

“I have built a successful career in helping ensure that my company and those who we partner with find mutually beneficial success in deploying innovative solutions,” said Worsnop. “Joining Aparavi is an extension of this life work and an excellent opportunity to become part of an organization and leadership team that is disrupting the data management industry. I look forward to helping drive Aparavi’s success in delivering a platform that helps organizations get a handle on the volume of information they need to manage.“