NAB: Telestream and Cloudian to Demo Media-Aware Storage Solution

Cloudian, Inc. announced a collaboration with Telestream, LLC to deliver media-aware storage and content processing that enables users to extract greater value from their video and audio files.

Combining Telestream Vantage and Cloudian HyperStore technologies, the solution provides intelligence for search and analysis of media files by leveraging automated enriched metadata tagging.

The companies will be highlighting the new offering at NAB 2019, April 8-11, at the Las Vegas Convention Center.

Ever-increasing video resolutions, new distribution outlets and changing viewership behaviors are all driving the continued explosion of media content. As a result, media professionals are not only struggling with how to manage and protect this growing content but also looking for ways to monetize or otherwise capitalize on it. Drawing on their respective expertise in content delivery and capacity-intensive workflow storage, the two partners have created a solution that addresses these challenges and enables media organizations to realize the value of their content libraries.

Under the joint offering, Vantage creates a media-aware overlay on the HyperStore object storage platform. Vantage processes and analyzes media files, providing services such as auto-transcription and captioning, keyword analysis, ingest workflow and asset QC automation, and active library management functions. It also automatically creates enriched metadata that is stored with the associated content in HyperStore. As a result, customers can search, discover and analyze media files and develop programmatic metadata-driven workflow automation within the HyperStore environment.

In addition to enhanced media-aware intelligence, the joint solution leverages Cloudian’s object storage architecture to provide limitless, non-disruptive scalability and-through its geo-distribution features-ready access to content no matter where it physically resides, on site or in a public cloud. All this enables more efficient and cost-effective collaboration.

“The joint Cloudian and Telestream solution provides robust, industry-leading media processing capabilities while affording the operational agility and flexibility to handle unexpected media workflow demands,” said Chris Osika, CMO, Telestream. 

“Traditional storage platforms can’t meet the scale, intelligence or cost efficiencies needed for today’s media workflows,” said Jon Toor, CMO, Cloudian. “We’re excited about building on our partnership with Telestream to deliver a next-generation storage and management solution that overcomes this obstacle and enables media organizations to drive new value and opportunities from their growing content libraries.“