David Cumberworth MD EMEA, Virtual Instruments

Virtual Instruments, Inc. appointed a new MD EMEA, David Cumberworth, who unveils the company’s new EMEA corporate HQs in the historical Stanley Building, located at the gateway to London’s notorious King’s Cross.

 
Prior to joining Virtual Instruments, he was WW VP sales at HiveIO (following its acquisition of Atlantis Computing), where he was tasked with integrating the Atlantis business and accelerating the companies revenues. As VP WW field operations at Atlantis, he oversaw sales, technical, marketing, professional services and support teams, setting the strategy for developing and building the field business, including OEM and alliances. When he first joined as VP EMEA at the SDS company, he grew sales revenues up to $20 million within three years.
 
At Virtual Instruments, he is focused on EMEA business growth, building on the company’s success and managing executive customer, strategic alliance and partner relationships. Customers include some of the largest banking, finance, telecommunications, and retail organisations. He will also be leading company’s expansion into the Nordic and Benelux markets later in the year together with building the value added channel across EMEA.
 
He reports to Sheen Khoury, EVP, global field operations and sales, who said: “David holds an exemplary track record of team leadership and achievement in enterprise sales and we are delighted to welcome him to Virtual Instruments. He brings a wealth of experience and passion that will serve him well in leading our field sales and services teams to achieve further growth of Virtual Instruments’ business in EMEA.”
 
“I am delighted to be joining the Virtual Instruments team to help drive the continued growth of our EMEA business,” said Cumberworth. “We are seeing a growing recognition in the industry of the need for an AIO/s platform focused on mission critical services. By providing real-time end-to-end infrastructure monitoring and performance validation, Virtual Instruments has the unique ability to deliver performance assurance for mission critical applications, powerfully enabling organisations to eradicate outages and deliver real value to the business. With strong OEM relationships across the region, and with the opening of our new EMEA HQ, we are well positioned to meet the needs of the most demanding enterprise organisations.”
 
His appointment follows the company’s recent announcement of its best year to date in 2018, with 200% growth in EMEA, 125% growth of channel-initiated sales and significant new versions of its hybrid infrastructure management solutions, VirtualWisdom and WorkloadWisdom. 

The organisation also announced several strategic partnerships and partner programme enhancements.