Krista Macomber Senior Analyst, Storage Switzerland

Storage Switzerland, an IT analyst firm focused on the storage, cloud and virtualization marketplaces, hired Krista Macomber as analyst and consultant.

As senior analyst, she will be responsible for helping Storage Switzerland clients assess their technology needs from knowledge gained through product testing, real-world implementations, and interactions with users and suppliers.

She comes to Storage Switzerland from TechTarget, where she served as director of market intelligence, providing analysis and insights pertaining to key trends impacting today’s technology marketplace. Prior to TechTarget, she served in a variety of analyst positions at Technology Business Research, culminating as the senior analyst and subject matter expert for TBR’s $1.4 million annual IT infrastructure practice.

She earned a Bachelor’s degree in Journalism with a minor in Business Administration from the University of New Hampshire.

“I look forward to joining Storage Switzerland complete with new challenges and new opportunities to really find solutions in the marketplace that make a difference in the daily lives of those on the IT frontlines,” said Macomber. “I think one of the key attributes to Storage Switzerland is the unbiased look at what vendors bring to the table and how those solutions translate from their data sheets to actual implementation. I believe my abilities are a good fit for such an environment and look forward to making a difference with our clients.”

“Krista’s knowledge of market development and customer purchasing trends makes her ideally suited to helping Storage Switzerland clients assess and meet their pressing technology needs,” said George Crump, president and founder. “She is a proven and capable technology analyst and I look forward to her insight helping convey how properly vetted solutions can play a key role in solving the most pressing issues facing organizations today.”