Synology Distributed by Benda

Synology, Inc. announces a partnership with Benda Company, the official Israeli representative and distributor of HDDs, routers, household gaming consoles, and computer accessories brands in various technology industries.

The partnership not only allows Benda to strengthen its already sturdy roster of powerful technology brands, it also gives them another storage solution to offer to the market. On the other hand, Synology gains leverage from Benda’s channel influence that will solidify its brand recognition in Israel’s storage solution vertical.

“We’re excited to take this step forward into the Israel market,” said Nick Jheng,sales manager, Synology. “Individuals like you and me or any scale of businesses all generate an enormous amount of data nowadays, and we all care about where our valuable digital assets should be saved due to the awareness of data governance and sovereignty. Furthermore, with the maturing of the internet infrastructure, we believe this is the perfect timing to collaborate and grow Israel NAS market along with Benda.“

“We are proud to announce the collaboration with Synology, which enables us to expand Benda’s portfolio to business and private users,” said Ariel Amor, Benda’s GM. “The work environment in the digital era is one that demands advanced secure solutions of content, in big volumes, which will only go bigger and bigger. Whether the content is about it’s videos, pictures, architects plans or journalists materials, it’s all very valuable to its owners and Synology’s products will make sure to keep it safe.“

Benda has started shipping Synology products and providing consultancy services through its distributing partners in Israel.