Read Fenner VP of Global Sales, Nexsan

Nexsan Corp., part of the StorCentric group, announced the appointment of Read Fenner as VP of global sales.

The company has achieved a number of milestones throughout the year, including the launch of its Assureon Cloud Transfer solution. It is continuing to capitalise on its growth by accelerating its channel presence internationally through a number of new partnerships and appointments.  
 
Fenner will expand his role to also direct the sales of Nexsan’s storage solutions, while continuing to oversee Drobo sales. Both Drobo and Nexsan were acquired by StorCentric earlier this year, and operate under the StorCentric parent company to provide a portfolio of storage solutions.

He brings over 25 years of industry experience and has a track record working within the channel, having held positions within both reseller and manufacturing companies.
 
Mihir Shah, CEO, StorCentric noted: “Read has been instrumental in our success, and his appointment to manage both brands highlights our continued commitment towards our customers and the channel. His sales leadership and past success align with our strategy as we execute on growth and innovation in the storage industry.”
 
Fenner has experience in establishing and driving to market new sales strategies, channel development and customer management. Previously, he worked at Buffalo Technology where he implemented the company wide sales strategy, channel program and improved margins from 29% to 40% in just over two years. In his new role, he will be responsible for growing sales and working with the channel to build on value propositions that enable partners to drive additional profit margin. 
 
He added: “Nexsan has a strong channel offering, and I look forward to building on its track record. Over the next year, we will be adding to our lead-generation programs to send more well-qualified leads to our partners along with helping them to drive additional margin. I appreciate the power of the channel and the importance of building and maintaining tight relationships.” 
 
Fenner’s appointment follows the addition of Mark Walker, who joined the Nexsan team earlier this year as channel sales director for UK and Ireland.

Nexsan is continuing to invest in the channel and through its partner program, provides VARs with profit margins through deal registration, sales enablement, marketing support, training and MDF funds.