Deals generated by Quantum NOW Channel Partner Program Growing to VAR Community

Quantum Corp. announced results of the first year of the Quantum NOW channel program.

The program was introduced in October 2017 by invitation to select members of the Quantum Alliance program in North America. Just one year later, deals generated by partners in the program have grown and the program is demonstrating early rewards for Quantum’s channel partners.

“Initiated just last year, the Quantum NOW Program has clearly been a success for rewarding those partners who are focused and dedicated to selling Quantum,” said Brandon Cass, Quantum’s director of channel sales in the Americas, and creator of the Quantum NOW program.

“The Quantum NOW program is one of the most lucrative programs in the industry for channel partners, leading to more profitable deals for CEV. In addition, the program’s training and marketing support have provided us with a true competitive edge,” said Justin Meunier, VP, sales, CEV, Inc.

“The Quantum NOW program is an excellent platform that embraces mutual investment and partnership between Quantum and its channel,” said Lance Hukill, president, StorExel, LLC.

Quantum NOW is designed to empower channel partners frustrated with storage and channel program options available in the wake of industry consolidation. It provides partners with margin enhancements, expanded training options designed to drive incremental revenue, and more extensive marketing support and lead generation capabilities. 

The Quantum NOW program offers special incentives which can double the typical gross margin for channel partners when they add a new customer, compensating them for the extra time it takes to nurture new customer relationships. In contrast to typical industry incentives, the NOW program can be worth tens of thousands of dollars, rather than hundreds, and is paid directly to sales representatives in addition to the margin they make on Quantum products.

Innovation for all Quantum Alliance channel partners
The Quantum Alliance program has been designated by CRN Magazine as a 5-Star Partner Program in the storage technology space for the sixth consecutive year, and is rolling out new benefits for members, including:

• New Lead and Opportunity Passing Process: The company generates qualified leads for Quantum Alliance members and can directly pass leads electronically through the Quantum Alliance portal to shorten the time between lead qualification and contact.
• Faster and Simpler Deal Registration: An improved deal registration portal will be optimized for portable devices, making it faster and easier for members to register an opportunity.
• More Frequent and In-depth Training: Members are offered more frequent live and recorded trainings to help them identify, develop and win more new opportunities.
• Improved Content to Generate Demand: One benefit of membership in Quantum Alliance is the assistance with demand generation activities. Partners can use pre-formatted marketing campaigns or request free help from Quantum to execute eMarketing and telemarketing campaigns with all leads going to the Quantum Alliance members.
• Refreshed Quantum Alliance Portal: The firm introduced a new Quantum Alliance portal in English, with plans to roll out the new portal in other languages. The new portal makes information faster and easier to find and is available via mobile devices.
• Elevate Partners’ Brands: The vendor is making it easier for Alliance members to elevate their corporate and individual members’ brands. Syndication allows members to automatically feature Quantum solutions on member websites to showcase their solution offerings. In addition, Quantum will soon offer partners a way to one-click post pre-written content to social media sites such as LinkedIn, Twitter, and Facebook.

Quantum sales, product and executive conducted their annual Quantum Elevate partner roadshow in Los Angeles, CA, New York, NY, and Washington DC to deliver updates on both the Quantum NOW program and company’s product innovation to continue to propel success going into the second year of the program.  Quantum NOW is planned to be offered in EMEA next quarter.

Quantum Alliance partner portal

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2017.10.24 | Press Release