New Partner Marketing Tools From Datto

In the midst of recent industry changes, Datto, Inc., a provider of hybrid cloud-based backup, DR (BDR) and intelligent BC solutions, is addressing partners’ needs with a customizable playbook to use in marketing to their clients.

The materials are available through Datto’s partner portal and help convey the value of a hybrid cloud-based solution and the ease of transitioning from one platform to another. Utilizing the service, MSPs and VARs can shift their clients to hybrid cloud-based backup, DR and BC solutions that deliver uptime insurance and superior RTO.

“It’s been a challenging time for the industry and the customer base,” says Datto founder and CEO Austin McChord. “To see a supposedly ever present cloud solution vanish causes uncertainty, but be assured, the Datto cloud has never been stronger. We are proud to have built our own cloud based on top of industry security and compliance standards, and currently have more than 50 PB of data in our cloud.”

The layoffs at some prominent cloud providers are the most recent news adding uncertainty to the industry. Back in September, cloud storage provider Nirvanix shut down abruptly, Symantec announced the closing of its Backup Exec.Cloud last month, and there are renewed rumors regarding Zenith Infotech.

These events sent customers seeking alternatives and vendors jumped on the opportunity of gaining new customer acquisitions. But unlike fellow BDR vendors, Datto’s primary concern is in supporting its partners and how they inform their clients of changes and options that fit their needs. It provides technology and customer service to ensure that partners and their end users know what to expect when making the transition into cloud backup.

“What’s most important to us is in helping our Partners effectively communicate and service their clients during this transitional time,” stated McChord. “Special offers or discounts are great, but what companies really need is effective guidance and trust in their vendor. And that’s what we do and pride ourselves on.”

Eric Torres, an Elite Datto partner with River Run Computers, Inc. in Milwaukee, WI puts it best, “It’s about having a vendor that you trust.”