IBM Technology Teams With Jewellery Sector

IBM Corporation announced it is working with jewellery manufacturers and retailers across India to help transform their IT infrastructure.

Thangamayil Jewellery (Madurai), Emerald Jewel Industries Ltd (Coimbatore), Dimexon Diamonds (Mumbai), Venus Jewels (Surat), and ACPL Exports Pvt Ltd (Agra), are embracing IBM Smarter Computing solutions to ensure better efficiencies in their production and manufacturing capabilities.

IBM’s solutions will help the jewellers build a scalable and cost-effective IT architecture. This will ensure deployment of new, improved processes within their retail ventures, which in turn will help centralize their IT operations and reduce expenditure.

Emerald Jewel Industries, a jewel manufacturer with retail outlets (Jewel One), design centers and manufacturing units, consolidated its storage infrastructure with IBM. Emerald was using multiple storage boxes at its datacenter in Coimbatore for in-house designs, photographs, backup and mailbox database options. The jeweler opts for a storage platform and consolidate existing set up to cater to a minimum of 60TB usable capacity. The Storwize V7000 and SAN24B switches provided a scalable solution for Emerald.

Udai Goyal, COO, Emerald Jewel Industries said: “We have chosen IBM for a customized, centralized solution that can help us scale our infrastructure, as we grow. The solution helps us increase efficiency, productivity, and scalability.”

Thangamayil Jewellery, a jeweler in Madurai, selected PureFlex solution to virtualize and consolidate its existing servers to be able to operate across any location, ensuring low-cost maintenance.

Yadeenthra Nathan SK, IT head, Thangamayil Jewellery, said: “As we expand our business, it is critical for us to embrace technology to aid our growth. The IBM Pureflex solution offered us a seamless connect with our existing set-up as well as positions us for future.”

Dimexon selected its systems and storage infrastructure portfolio to standardize and streamline business operations and optimize costs. Dimexon was keen to build a platform which could consolidate its technology landscape and reduce the infrastructure spread to improve response time for its group of companies. IBM’s solution included hardware and cloud software for Dimexon to assist in reducing its operating costs while ensuring higher performance and availability. In this first of a kind deployment in India, Dimexon will leverage Power cloud for ERP, business warehousing and its enterprise portal across group companies.

“Technology has always been a powerful driving force behind Dimexon’s development,” said Vishal Mehta, director, Dimexon. “IBM’s powerful business solutions enable us to remain in the forefront of innovation in the diamond industry.”

More recently, ACPL Exports Pvt, a jewelry exporter based in Agra, also selected PowerLinux servers over HP and Dell to sustain business growth. The solution integrates ACPL’s ERP management system allowing the jewelry exporter to increase efficiency without increasing IT infrastructure footprint.

In another instance, IBM offered its enterprise computing and storage portfolio to Venus Jewels based in Surat. With a legacy in the diamond industry, offering quality diamonds, Venus was facing bottlenecks with the existing application servers running production on 50% of its actual business need. Venus decided to upgrade its servers with Power 750 servers, which have now reduced the processing time in production application and provides a 30% increase in performance. This has given Venus a business advantage for its go-to-market plans.

“We went with IBM’s Power Systems servers at Surat for our production and DR setup, along with the combination of V7000 Storage platform that will help us in our CCTV and surveillance requirements too. We have also adopted new, upgraded Blade Servers for our Mumbai location that will help us with seamless BC, providing a much better experience for all our customers across locations,” said Jeejan Joseph, CIO, Venus Jewels.

Tobby Kakkamthottil, mid-market and inside sales leader, IBM India/ South Asia, said: “We are looking forward to expanding our expertise into the jewellery sector as we understand the sensitive needs of the industry and the market in India. The key here is to provide solutions that are simple, cost effective, yet cutting-edge in nature. Jewellery sector is very process driven and IT is expected to enable them to grow, be highly productive and cost effective. Our solutions to consolidate infrastructure for the jewellery sector is beginning to gain wide acceptance and we are seeing more traditional business houses embrace technology in a big way.“