Marlene Williamson CMO, BigMachines

BigMachines, Inc., in product configuration, pricing and quoting, proposal generation and B2B ecommerce, has appointed Marlene Williamson as CMO, a critical role on the company’s leadership team as it continues its expansion.

 Williamson is responsible for leading BigMachines’ worldwide marketing efforts and charged with building upon the company’s market position as the choice for enterprise and growing, mid-sized companies wanting to maximize their revenue opportunity.

"Marlene’s extensive experience leading marketing for innovative and world-renowned technology brands has established her as a well-respected voice among a remarkable set of peers," said David Bonnette, CEO, BigMachines. "BigMachines will continue investing in our undisputed product and services leadership position and continue modernizing the selling experience for the world’s best companies. Her impact will undoubtedly help educate companies of all sizes and sectors how to accelerate, optimize, and retain their revenue at unprecedented levels."

Previously, Marlene was VP of global marketing at Hitachi Global Storage Technologies. he has been a VP marketing at Ericsson, Symantec, Polycom, IBM, Acer and Apple.

"As I became more familiar with BigMachines’ remarkable growth story and the results customers are enjoying from their high-impact product set, it was crystal clear to me that BigMachines was the perfect opportunity to help build a world-class brand and company," said Williamson. "I am thrilled to join BigMachines’ leadership team and look forward to working closely with them as well as BigMachines’ partners and customers to drive even more growth for the company."

Marlene was named Marketer of the Year by the American Marketing Association, Woman of Influence by the San Jose Business Journal, Outstanding Female Executive in Silicon Valley by the YWCA and is on the board of directors for the Association for Corporate Growth and The CMO Council. She was also named Partner of the Year by Yahoo and Innovator of the Year by Google. She is a founding member of the Silicon Valley Professional Area Networking Group for Women. She is a frequent speaker on high tech marketing at international marketing and business strategy events.

She has an MBA in Marketing from DePaul University and a BS in Journalism from Ohio University. Sge lives in the San Francisco bay area with her husband and two daughters.