Avnet and EMC Expand Relationship
For distribution in Latin American and Caribbean region
This is a Press Release edited by StorageNewsletter.com on August 14, 2013 at 2:27 pmAvnet Technology Solutions expanded its distribution
agreement with EMC Corporation in Latin America.
Avnet will now support EMC in Chile, Colombia, Ecuador and the Caribbean, in
addition to its existing Latin American relationships with EMC in Brazil and
Mexico. Avnet will provide its ISV, SI and VAR partners with EMC technology, including products for
converged infrastructure and data solutions related to big data, cloud
computing, the data center, security, and storage.
"Avnet is engaged with EMC via the
channel in multiple regions of the world to increase EMC’s market penetration
for converged infrastructure solutions," said Sergio Farache, SVP and
GM, Avnet Technology Solutions, Latin America and Caribbean. "Our support for EMC includes developing the
Avnet Mobile Data Center Solution for EMC VSPEX, which was launched in North America
in May at EMC World, plus Avnet was recently named the Best Distributor of the
Year and Best VSPEX Distributor for EMC in EMEA. We will now leverage these
best practices to grow EMC’s channel business in Latin America and the
Caribbean, and accelerate our partners’ abilities to solve their customers’
business challenges with access to the entire EMC portfolio including complete
converged infrastructure solutions."
Avnet’s regional EMC partners will have access to a range of resources,
services and tools. In particular,
partners can leverage Avnet’s assembly and integration services to offer
pre-configured, tested solutions based on EMC technology, which
can be delivered to customers’ sites with certified shipping. Additionally,
Avnet will support its channel community with demand generation; pre-sales and
technical expertise; training and development; and financial and logistics
services. Partners can also rely on Avnet as a single source for a complementary technology, which they can use to design and develop complete
solutions for their customers.
"As a global IT solutions
distributor, Avnet has the proven business practices and industry expertise
needed to extend EMC’s reach into the fast-growing Latin American and Caribbean
region," said Loreto Serrano, Latin America partner director, EMC.
"We’ve been impressed by Avnet’s
deep local market expertise, coupled with the company’s ability to support and
develop a highly-skilled channel community. Together, we will be able to
increase the adoption of converged infrastructure solutions to address some of
the greatest IT challenges facing businesses in the region."
Partners can further develop their expertise through Avnet’s SolutionsPath practices,
which focus on developing specialization in vertical markets, including finance
and retail. Additionally, Avnet will provide partners with expertise in other
markets driving the need for converged infrastructure solutions, including
healthcare, industrial, media, mining, security and telecommunications.
Avnet is one of largest EMC distributors, and the two companies
have a history of collaborating together for 13 years to grow the EMC channel.
In addition to Latin America and the Caribbean, Avnet distributes EMC in EMEA,
and North America.











