SanDisk Expands in Africa
With Mitsumi Distribution
This is a Press Release edited by StorageNewsletter.com on August 7, 2013 at 3:01 pmSanDisk
Corporation has signed a distribution deal
with Mitsumi Distribution, a large and growing IT distributor in Africa.
Mitsumi distributes to over 19 countries in Africa including Kenya, Tanzania,
Ghana, Tunisia, Morocco, Zambia and Namibia.
"The relationship with Mitsumi will
strengthen our position in the African storage market," said Sreedhar
Sreekumar, SanDisk sales manager, Middle East and Africa. "Africa is a growing market and represents
great potential for SanDisk. We are excited to work with Mitsumi and to see
SanDisk grow throughout the continent. Our relationship with Mitsumi reinforces
our objective to expand our product reach in Africa."
The agreement follows the rise of smartphones in Africa, which has increased by
43% every year since 2000.
"Mitsumi is delighted to be
associated with a pioneering technology company like SanDisk, which has
impacted people’s digital lives," said Mitesh Shah, MD, Mitsumi
Distribution. "Mitsumi, with its
pan-Africa presence and width of distribution, is excited to work with a
dynamic brand like SanDisk, and grow the SanDisk flash memory storage business
to its potential in the captive and emerging markets of Africa."











