Bill Britts SVP WW Sales and Marketing, Quantum

Quantum Corp. announced that Bill Britts has been appointed SVP WW Sales and Marketing, effective immediately.

Britts, who joined the company upon its acquisition of ADIC in August 2006, has nearly 20 years of executive management experience at Quantum and ADIC. During his time at Quantum, Britts has been the senior global leader for various functions, including sales, marketing, operations, service and business development.

"As head of WW sales and marketing at ADIC for eleven years, Bill grew annual revenue from approximately $20 million to just over $450 million," said Jon Gacek, president and CEO, Quantum. "At Quantum, he has played a key role in our transition to a broad-based provider of data protection and big data management solutions, including helping grow our annual disk systems and sofware revenue from $10 million to more than $150 million. He knows our business, industry, customers and partners extremely well, and his experience leading other parts of the company that are critical to sales success will also be particularly valuable."

Britts has led WW marketing, services and business development at Quantum since June 2011 and added global operations to his responsibilities in April of last year. Prior to that, he spent five years as head of WW sales and marketing after the company’s acquisiton of ADIC. During his twelve years at ADIC, he held various leadership positions, including EVP, WW sales and marketing. Earlier in his career, he served in a number of marketing and sales positions at Raychem Corp. and its subsidiary Elo TouchSystems.

"Over the past year, we’ve continued to expand our solutions portfolio, with new deduplication, tape, virtualization, cloud, big data and object storage offerings," said Britts. "These new offerings enable users to store, manage and protect their data more efficiently and cost-effectively over its lifecycle, which is increasingly important as data becomes a more valuable asset. I look forward to working with the Sales and Marketing team and our external partners to help a broader range of customers take full advantage of our solutions for meeting their business and operational needs."

Britts takes over WW sales following a decision by Ted Stinson, former head of the function, to take a position at a private start-up.

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