Violin Memory Adds Eight Resellers in Europe

Violin Memory, Inc., Inc announced
eight new channel partners across seven new countries in Europe, all of which
joined within the last thirty days.

The first cohort of partners to join the Violin Partner Program
includes Viadex, Mobius
Business Technologies Ltd and Softcat Ltd in
the UK, IT Nations A/S in
Denmark, Tara Sistem in Turkey, EnjoyIT in Sweden, IP Service and Green Data Systems (GDS) in the
Netherlands, with GDS also operating in Germany and Belgium.

Partners have been
selected for their consultancy experience around application implementation and
the acceleration or virtualisation of such enterprise business suites not
just expertise in data storage.

This channel growth is spearheaded by resellers who
require Violin flash Memory Arrays and the system architecture that balances
performance, HA and economics.

The channel partnerships come shortly after the announcement of $50
million in new funding to support Violin go-to-market strategy,
validating the transition from disk to flash in the enterprise data centre.

"The resellers we have
signed up, and those in the process, are the visionaries in the market,"
said Garry Veale, MD of Violin Memory EMEA Limited. "They understand that data is a strategic
asset and extracting value in close to real-time provides a strategic advantage
and solves many customer problems."

The partners are getting immediate traction and associated results.
Viadex, an early partner to resell Violin’s technology, has scored a number of
wins.

Dan Hayden-Hammond, director of sales at Viadex states: "We started with a small sub-set of customers
that had very specific needs regarding performance. As we progressed to a
broader set of customers, we are repeatedly seeing use cases where storage
bottlenecks are the problem and Violin flash Memory Arrays are the best solution."

"One of the fundamental tenants of
our program is services. We encourage our partners to develop an ecosystem of
solutions and services around the Violin Memory technology," says
Jason Wildt, EMEA partner manager of Violin Memory EMEA Limited. "We help them do this through a unique
combination of partner competency incentives, authorised service provider
certification and training opportunities."

With several partners across EMEA just completing their
pre-certification process, Violin Memory’s selective channel strategy is
ensuring that they have the necessary quality, expertise and coverage in their
target markets.

"In the all-silicon data
centre, Violin Memory Arrays’ exceptionally low latency and high bandwidth
allow applications to process more information, in less time, with fewer
resources. Imagine what your customer could do if their performance was
increased by 10 times, and their infrastructure decreased by 70 percent,"
added Veale. "The channel wants to
be at the forefront of this strategic shift. This is not incremental change –
it is transformational."

Violin’s flash Memory Arrays are changing the data centre for
companies like AOL, Revlon, Tagged.com, Juniper and HP
through its patent-pending flash vRAID technology. The company recently won AlwaysOn
2011 company of the Year, SearchDataCenter Product of the Year, Gartner ‘Cool
Vendor’ for storage, and was named a Top Startup to Watch by SearchStorage.com.