Hotfile Deploying Vobile Technology

Vobile, Inc., provider of
content identification and management services, announced that Hotfile Corporation, a provider of file
hosting solutions, is deploying Vobile’s vCloud9 service to scan all files at
the point of upload to ensure copyright compliance.

Vobile vCloud9 is a digital content protection
technology service that enables cloud-storage providers to scan all types of
media files, including compressed formats, to prevent copyright infringement.
It is powered by VDNA Database (VDDB), the database
of authorized video fingerprints, metadata and business rules from major movie
studios, television networks and record labels. In addition, Vobile vCloud9 can
offer new opportunities for content monetization by implementing the business
rules authorized by rights holders, such as serving contextual targeted ads
dynamically.

"We believe it is the
right time for Hotfile to implement additional technical measures against
copyright infringement. As the amount of content grows on cloud-storage
platforms, legitimate services become vulnerable to abuse by copyright
infringers," said Anton Titov of Hotfile. "We were searching for an effective method to check every media file
uploaded, including compressed files. Vobile vCloud9 was chosen as the best
solution that meets this criteria."

"We are pleased that
Hotfile has chosen our vCloud9 service," said Yangbin Wang, CEO of
Vobile. "vCloud9 is the most
effective technology solution to manage copyright compliance while ensuring
fair use and proper monetization of digital content as it is distributed on
cloud-storage platforms over the Internet."