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TwinStrata Out of Stealth Mode

Debuts with cloud storage enablement software solutions for mid-sized companies.

TwinStrata, Inc., founded in 2007, debuts with its vision for intelligent storage cloud solutions. The company is bringing to market cloud storage enablement software solutions to help mid-sized companies in a variety of industries address challenges related to protecting and managing the growth of business application data.
            
Operational Challenges of Data Management

Today’s IT data management teams are tasked with selecting solutions that maintain the integrity and availability of data, especially higher value data related to business critical applications. Storage-related solutions need to easily and quickly scale to accommodate future data growth and not require capital intensive upgrades when capacity limits are reached. They must support multiple data formats for all types of business applications. In addition, companies should understand the impact an application outage will have on each line-of-business or on the company as a whole in order to implement appropriate data recovery operations.

twinstrata_out_of_stealth_mode
         TwinStrata  Cloud Storage Enablement Software

Cloud Technology Ecosystems
To help companies achieve business agility and efficiency, IT alignment and cost management, several ecosystems started by industry-leading vendors have emerged. EMC with its EMC Atmos Velocity Program and Amazon with its Amazon Web Services are each an example of an ecosystem of solution providers developing cloud enablement solutions that leverage their respective cloud services. These ecosystems will have a significant impact on storage cloud adoption.

Corporations using solutions from these ecosystems benefit from the cloud. They can now instantly respond to changing business requirements by taking advantage of an adaptable infrastructure and adding resources as needed. Storage cloud infrastructures eliminate lengthy change management cycles when bringing new storage infrastructure online and optimize IT administrative processes to drive efficiency and improve staff productivity.

"Cloud enablement solutions, like the one TwinStrata offers, will help accelerate corporate cloud storage adoption," said Terri McClure, a senior analyst at Enterprise Strategy Group. "Companies can realize the availability, security and performance characteristics of local storage, without the capital investment and overhead of housing and managing storage themselves."

"TwinStrata is working with customers around the world and with industry-leading global technology companies to define and develop intelligent storage cloud architectures and solutions," said TwinStrata CEO & Co-Founder Nicos Vekiarides.

"The EMC Velocity Atmos Partner Program demonstrates our commitment to deliver innovative storage solutions that address the growing needs of our partners seeking to leverage cloud infrastructure. We believe there is an opportunity and approach to cloud storage that delivers financial and functional benefits to both our Partners and the Customers they serve," said Mike Feinberg, Senior Vice President of EMC Cloud Infrastructure Group. "By making our cloud infrastructure accessible and allowing easy API integration, we enable our partners to develop cloud enablement solutions to help customers realize business agility, drive IT operational efficiency, and improve cost controls. We are pleased to work with TwinStrata to embrace and deliver real-world business value to our joint customers, globally."

Intelligent Storage Cloud, Cloud Enablement Solutions
Intelligent storage clouds consist of storage-as-a-service offerings combined with intelligent cloud storage enablement solutions. Cloud storage enablement solutions address the primary concerns that users have expressed regarding enterprise IT adoption of cloud storage solutions and deliver the following features:

  • Compute Anywhere application accessibility: on/off-premise, in the cloud
  • Non-disruptive integration with business applications
  • Support for all industry file systems and block-level access
  • Intelligent caching architecture that delivers local performance
  • Support for virtual and physical IT environments
  • Ease of deployment, ability to manage in self-service manner via UI, CLI and API
  • Local and cloud data copies, zero-footprint snapshots
  • Encryption for security
  • Bandwidth savings via caching, compression, deduplication
  • Support for multiple cloud providers, with data mobility across providers
  • Support for providers that offer SLAs for regulatory & compliance requirements

Comments

Natick, MA-based TwinStrata is headed by an impressive team of storage veterans:

Nicos Vekiarides, CEO and co-founder, served formerly as VP of Product Strategy and Technology at Incipient. Previously, he was GM of the storage virtualization business at HP, arriving in this company after the acquisition of StorageApps for $350 million in 2001 and where he was the founding VP of Engineering. Prior to StorageApps, Vekiarides spent a number of years in the data storage industry working at Sun and Encore Computer (storage division sold to Sun for $185 million in 1997)

John Bates, CTO and co-founder, was in the same firms as CEO Vekiarides: Incipient, HP, StorageApps, Sun and Encore.

Craig Halliwell, VP of Sales, came from Ibrix, another company bought by HP, in 2009, and worked formerly at Veritas/Symantec and Akamai.

Greg Roody, Director of Marketing, spent formerly 12 years at EMC, most recently as Global Practice Manager for VMware and Information Security, after stints at Cereva Networks, Hyundai Electronics, Sybase and Digital Equipment

Robert Infantino, Senior Consultant and Corporate Advisor, is another one from Incipient, as Senior VP. He also was founder and CEO of Astrum Software, acquired by EMC in 2003. Prior to that, he was founder of AcerSoft, a reseller of system and storage management software. Infantino also founded Acorn Software, in developing OpenVMS based storage management software for data archival storage. Earlier in his career, he was VP of Sales and Marketing for American Digital Systems, a storage OEM providing a suite of solutions to the government sector.

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