Enquisite Selects Aster Data

Aster Data, provider of data processing and management platform for ‘Big Data’ applications, announced that Enquisite, Inc., provider of search marketing software and solutions, has selected Aster Data’s nCluster solution to support its collection of worldwide search activity from over 3000 websites.

Enquisite’s SaaS technology platform enables digital marketers to improve organic search performance to generate more online traffic, revenue and profits, at less cost than Pay-Per-Click (PPC) advertising. Aster Data’s Version 4.0, the first Massively Parallel Data-Application Server was also announced. The new 4.0 is the first massively parallel data warehouse that fully runs applications inside enabling ultra-fast analysis on massive data scales.

Enquisite collects data related to every search referral (i.e. a click on a link after a user conducts a query in a search engine) for its customers. Search volume has rapidly grown as more and more web users and companies leverage search to quickly find what they need. Although Enquisite built an innovative state-of-the-art data collection system with its first product introduction, a new data management system and architecture was required to support rapid traffic growth. While other systems offered many useful benefits, Aster was the only one which met Enquisite’s requirements of virtually unlimited scalability and the ability to read-from and write-to the database at high speeds simultaneously, providing true, real-time analysis of very large datasets.

Using Aster enabled Enquisite to amalgamate thousands of clients into one large database for overall reporting. Response times for large queries dropped from 5 minutes to 5-10 seconds, and queries that previously were not possible now can be executed in 20-30 seconds. Further, Aster enabled new product features, such as the ability of customers to track and analyze in real-time all conversions and other action events on their website related to search.

“Enquisite looks forward to Aster handling our scale and performance needs, with our growing success and addition of new customers, especially large retailers,” said Mark Hoffman, CEO of Enquisite. “We look forward to providing our customers with even faster performance and more granular information so they can drive more traffic and transactions through their organic search campaigns.”

After doing an extensive search, Enquisite chose
Aster Data for the following benefits and features:

• Deep Data Analysis with SQL-MapReduce: Previously Enquisite used functions external to their database for data analysis. With Aster’s SQL-MapReduce framework, data model analysis is accelerated so analysis of large data sets can be performed faster by embedding the analytics inside of Aster’s database engine itself versus executing externally in a separate tier.
• On-demand Incremental Scaling: As Enquisite’s business and data needs grows, Aster’s unique incremental scaling architecture can support Enquisite’s on-demand scaling needs in addition to Aster’s patent-pending network optimizations.
• Online Backup: Aster’s Online Backup gives Enquisite an excellent disaster recovery option without impacting query performance or interrupting analysis while backups are being performed. Aster Data’s solution is the only MPP data warehouse that gives Enquisite this option.
• Replication: Aster’s solution brings peace of mind as the failure of any node has a minor effect on performance and therefore overall the database has much higher reliability, availability and maintainability. The solution functions out-of-the-box unlike other solutions, with very minor configuration required.
• Automated ‘Always-On’ Management: Aster makes it easy for Enquisite to manage their growing volume of data. With push button updates, push button scaling, auto replication, and auto recovery from failure, the Enquisite team significantly lowers the cost of data management and operations.

“Interactive marketers who need to analyze treasure troves of data, and do it cost-effectively, depend on Aster Data,” said Mayank Bawa, CEO of Aster. “Enquisite is another example of how Aster Data’s solution provides big data management and big data analysis in one integrated system provide faster, more impactful insights on large data sets. Retailers and other heavy users of targeted marketing analytics need higher performance and more scalable data management platforms to turn data into valuable business insights. Aster Data is the only company that provides this winning combination.”