Quantum Appoints Storage Industry Veteran Greg Knieriemen as Vice President of Marketing

Quantum Corp. announced the appointment of Greg Knieriemen as Vice president, Marketing, and Senior Technology Advocate.

In this role, he will lead Quantum’s global corporate and product marketing, focusing on strengthening its positioning, driving demand, and building stronger relationships with customers and partner channels.

 

Knieriemen will also focus on amplifying how Quantum supports organizations in managing rapidly growing volumes of data. This includes enabling the right data to be stored in the right place at the right time to balance cost, performance, and accessibility, and support more efficient and sustainable long-term data management. As part of his role, Knieriemen will strengthen Quantum’s technology advocacy efforts, focusing on translating complex storage and management capabilities into compelling stories that highlight the business value Quantum delivers to customers and partners as well as engaging with the broader industry.

 

Knieriemen brings more than two decades of experience at the intersection of enterprise technology, storytelling, and customer growth to Quantum. He joins the company from Hitachi Vantara, where he led Global Sales Enablement, modernizing programs to improve seller productivity, aligning messaging with go-to-market priorities, and introducing AI-powered tools to support sales field execution.

 

“Greg is a rare combination of strategic marketing leadership and authentic technical credibility,” said Tony Craythorne, CRO, Quantum. “He has built compelling market narratives, led successful evangelism programs, and helped connect complex technologies to real customer value. Greg will play a critical role in articulating how we empower customers to manage data more efficiently, enabling the right data to be in the right place at the right time, and driving demand across all of Quantum’s markets.”

 

“Across today’s data rich environments, organizations are under increasing pressure to manage rapidly growing data volumes while balancing cost, performance, and efficiency,” said Knieriemen. “Quantum supports organizations in storing and managing that data more efficiently, while maintaining control over cost, complexity, and power consumption, and enabling more sustainable long-term data retention. The opportunity is to simplify how we communicate our value, focus on our customers’ priorities, and enable our partners to engage and sell more effectively. My priority is to make our messaging cleaner, crisper, and firmly aligned to the realities customers are facing today.”

Earlier in his career, Knieriemen held senior marketing and product marketing roles at Hitachi Data Systems and NetApp, where he developed corporate messaging frameworks, built and led global evangelism initiatives, directed PR and analyst relations programs, and supported demand gen across hybrid cloud, storage, and infrastructure businesses.

Knieriemen also brings deep channel and partner marketing experience to the role, having previously served as Vice president of Marketing at Chi Corporation, a longtime Quantum channel partner, where he combined strategic marketing leadership with hands-on technical knowledge in storage, networking, and virtualization.

In addition, he is widely recognized in the industry as a technology evangelist, having founded and co-hosted Speaking in Tech, one of the first enterprise technology podcasts, which grew to over 50,000 monthly downloads.

Knieriemen’s appointment reflects Quantum’s continued investment in strengthening its go-to-market capabilities, elevating its brand and market presence, and ensuring its value is clearly understood by customers and partners across enterprise storage, data management, and data protection.