Managed Backup and Cloud Storage, Impossible Cloud Is Now Natively Integrated into NovaBACKUP

Blog written by Josefine Fouarge, MD & Dir. of Product Marketing, NovaBACKUP, published April 28, 2026

In June 2025, NovaBACKUP and Impossible Cloud announced the first step of their technology partnership, which established Impossible Cloud as a supported S3 storage destination within NovaBACKUP. With today’s release, users don’t have to sign up for Impossible Cloud’s cloud storage separately anymore. Now, everything is integrated natively. This means that when a user sets up a cloud backup job in NovaBACKUP, the backups are automatically stored in the Impossible Cloud storage.

NovaBACKUP x Impossible Cloud: Better Together
By joining forces, Impossible Cloud and NovaBACKUP can better address the needs of managed service providers seeking simplicity and transparency. A combined offering streamlines billing and reduces administrative overhead. Additionally, NovaBACKUP Managed Backup’s pricing model is entirely usage-based, with no upfront fees or storage tiers. This reduces unnecessary costs for MSPs and enables them to create service packages that fit their clients’ needs.

From a technological standpoint, Impossible Cloud adds an immutable target to already available storage options, such as local storage via a NAS. SOC 2 and ISO 27001 certifications for their data centers across the globe help position a managed backup service for clients operating in regulated environments. When signing up with NovaBACKUP, users can decide whether they want to store their data in Europe or in the US to get the best performance while fulfilling regional compliance requirements.

“We built Impossible Cloud to deliver fast performance and transparent pricing, so businesses can focus on growth instead of worrying about their storage bills. Going deeper with NovaBACKUP means more MSPs can access that without any additional overhead,” said Christian Kaul, CEO, Impossible Cloud.

Managed Backup for MSPs of Any Size
MSPs that support small businesses, such as doctors’ offices, accounting firms, and tradespeople, face unique challenges, including managing numerous small IT-environments and navigating various regulations.

NovaBACKUP addresses these challenges and provides MSPs with a transparent, easy-to-manage backup solution. This includes a concise user interface with features that prioritize the needs of MSPs supporting SMBs, as well as the industry’s least complicated pricing model, making usage and billing more transparent. NovaBACKUP support engineers have an average tenure of more than 10 years and are available by phone or email to schedule personalized meetings that fit an MSP’s busy schedule.

“No matter the number of employees or customers an MSP has, they deserve a backup partner that treats transparency and real support as a baseline requirement. This has always been the guiding principle for NovaBACKUP. In Impossible Cloud, we found a technology partner that shares this goal, and together, we can provide a platform that reflects it,” added Mike Andrews, CEO, NovaBACKUP.

How to Get Started
Utilizing Impossible Cloud’s storage for cloud backups is as easy as signing up for NovaBACKUP. There’s no separate setup needed and everything is provisioned during the sign-up. The only things left to do are creating individual groups for the different customers and creating the cloud or hybrid backup jobs to protect their data.

Take a look at the NovaBACKUP Managed Backup setup process, from the initial login to running regular local and cloud backups for your customers.