GigaDevice Extends European Reach with SEMITRON Partnership for DACH Region

GigaDevice, semiconductor company specializing in flash memory, 32-bit microcontrollers (MCUs), sensors, and analog products, has entered into a distribution agreement with SEMITRON W. Röck GmbH , a electronic component distributor that specializes with a focus on the DACH region. Under the terms of the deal, SEMITRON is set to supply both GigaDevice’s flash, MCU, power and sensor lines in conjunction with field application engineering support to customers in the industrial, automotive and communication technology sectors. In particular, SEMITRON offers professional test house services, technical know-how and local on-the-ground expertise and support.

The partnership further extends GigaDevice’s reach into this major European market, with on the ground support in Germany, Austria, Switzerland. Jürgen Rohland, MD, SEMITRON W. Röck, said: “With GigaDevice, we are gaining a strong and technologically leading partner who perfectly complements our existing offering and opens up new opportunities for our customers in a variety of applications.”

Andreas Wemmer, director sales EMEA, GigaDevice, adds: “The collaboration with SEMITRON offers us an excellent platform to expand our presence in the DACH market. They are highly renowned, well trusted and have a 50-year legacy of exceptional services so will be able to offer the best possible service to our customers in the region.”