Object First Achieves 183% YoY Bookings Growth in 2025

Object First Inc., a ransomware-proof on-premises backup storage company, announced a second consecutive year of triple-digit worldwide bookings growth, with a 183% YoY increase in 2025. This marks the company’s strongest year to date since it launched in 2023, and reflects increased global demand for secure, simple, and powerful immutable backup storage for Veeam as the best defense vs. ransomware.Accelerated Global Adoption
Throughout 2025, the company saw record expansion across international markets led by EMEA, where bookings grew 515% YoY. The Americas continued to scale with 125% bookings growth over the same period.  The number of six-figure and above deals grew 250% worldwide YoY.

Object First grew its global customer base in 2025 by 193% YoY and expanded its transacting partners by 215%.  

Product and Platform Innovations
Over the past year, Object First strengthened its product offerings with expanded capacity, new deployment models, and enhanced security and performance to help Veeam customers become cyber resilient with simple, absolutely immutable backup storage. This included:

• 20, 40, 432TB appliances purpose-built for Veeam that provide organizations of any size access to ransomware-proof, immutable backup storage scaling up to 7PB
• Object First Ootbi Mini, a compact immutable storage appliance designed for ROBO, edge environments, and small businesses, ransomware-proofs local Veeam backup data and is available in 8,16, and 24TB capacities
• A flexible pay-per-use Consumption model that allows customers to choose between a capex purchase or a subscription that eliminates upfront investment and hardware refresh costs
• Performance and security software updates, including 10-20% faster data ingest and restore speeds in Object First firmware version 1.6
• Honeypot, a new feature in version 1.7, provides an early warning of cyberthreats targeting Veeam Backup and Replication (VBR). Honeypot deploys a decoy VBR environment on a securely segmented part of an Object First appliance and sends alerts when suspicious activity is detected
• Beta of Fleet Manager, a cloud-based application that allows customers to monitor their entire fleet of Object First appliances from a single dashboard. Fleet Manager provides customized organization of clusters, and granular monitoring and reporting on hardware health and utilization. Current customers interested in participating in the beta program can sign up here

“In 2025, we saw a global shift in awareness that immutable backup storage is the best defense vs. ransomware,” said David Bennett, CEO, Object First. “Our momentum grew throughout the year, and we ended Q4 with every sales territory recording its highest quarterly bookings ever. We continue to engage in the field with a growing number of channel partners, and their ability to collaborate and scale with us makes  this success possible.”

Supporting Quotes
“If someone has Veeam and doesn’t yet have an immutable backup solution-or even if they are using another immutable solution-I would encourage you to take a look at Object First. In my experience and research, it is well worth the price for that simple peace of mind,” said Bob Evans, senior engineer, cloud services, DataServ.

“By leveraging the increased efficiency and rapid installation of Object First, HybrIT has cut overall implementation and onboarding time for new customers from days to just hours,” said Adam Kirby, CCO, HybrIT.