StorMagic Inks EMEA-Wide Distributor Agreement with QBS Technology Group

StorMagic, a company simplifying on-site virtualization, announced a new EMEA-wide distribution agreement with QBS Technology Group, one of Europe’s largest software distributors. The agreement enables customers across the UK, Germany, the Netherlands, France, Eastern Europe and South Africa to purchase StorMagic’s complete suite of products from an expanded network of resellers supported by QBS Software businesses across the region.

The announcement builds on a successful collaboration that began in 2015 through Prianto, acquired by QBS Technology Group in 2025, and marks the evolution of a strategic relationship that has consistently delivered growth and customer value. The agreement also cements QBS Technology Group as an official member of StorMagic’s Global Partner Program, reinforcing its role as a key channel to bring StorMagic’s edge computing and data management solutions to more organisations throughout the region.

Through this agreement, customers will benefit from greater access to StorMagic’s entire suite of solutions, including SvSAN and SvHCI, enabling simplified procurement and deployment for on-site and edge IT environments.

“Working with StorMagic allows us to offer easy-to-use solutions that address the growing challenges of managing data and infrastructure at the edge,” said Ikramul Khaled, group head of vendor alliances, QBS Technology Group. “We’re excited to bring StorMagic’s innovative technology to an even broader base of resellers across EMEA to deliver greater value, flexibility and scalability to our customers looking to simplify their increasingly complex IT environments.”

Benefits for End Users
Through this enhanced partnership, end users gain access to:

• Streamlined Procurement: A single distribution partner simplifies purchasing across multiple countries, reducing administrative overhead and eliminating the need to manage multiple vendor relationships
• Broader Access to Trusted Partners: With QBS Software’s large and established reseller base across countries in EMEA, customers can choose from a wider range of leading resellers and system integrators to deploy and support their StorMagic solutions
• Enhanced Financial Leverage and Control: QBS Software’s scale provides customers with more competitive pricing options, flexible commercial models and easier access to financing through authorized resellers

“This agreement aligns with StorMagic’s mission to deliver simple, reliable and cost-effective virtualization solutions anywhere customers need them, whether at the edge, in remote locations, or across distributed environments,” said Susan Odle, CEO, StorMagic. “For StorMagic, the expanded relationship strengthens its reach to larger enterprise customers, accelerates revenue growth and deepens engagement with strategic resellers throughout this key region.”