Company Profile: Swissbit
The European Flash reference
By Philippe Nicolas | January 13, 2026 at 2:02 pmCompany name:
Swissbit (Swissbit AG)
HQ and offices:
- Headquarters: Swissbit AG – Industriestrasse 4, 9552 Bronschhofen, Switzerland
- Germany (R&D + Production): Swissbit Germany AG – Bitterfelder Straße 22, 12681 Berlin
- USA (Sales, R&D & FAE support): Swissbit NA Inc. – 238 Littleton Road, Suite 202B, Westford, MA 01886
- Japan (Sales + FAE support): Swissbit Japan Co., Ltd. – CONCIERIA Tower West 2F, 6-20-7 Nishishinjuku, Shinjuku City, Tokyo 160-0023
- Taiwan (Sales + FAE support): Swissbit Taiwan – 12 F.-9, No. 268, Liancheng Rd., Zhonghe District, New Taipei City 235603
Website:
swissbit.com
Date founded:
July 2001
Founders:
Swissbit was founded in 2001 through a management buyout from Siemens Switzerland AG’s former semiconductor division.
Among the founding team was Silvio Muschter, today’s Group CTO and former CEO.
Just one year later, in 2002, Swissbit began production in Berlin, Germany – a location that remains central to the company’s operations.
In 2008, Swissbit made a strategic decision to focus exclusively on industrial-grade memory solutions, exiting the consumer market to serve demanding applications in industry, automotive, and embedded systems.
The company expanded its portfolio in 2013 with the establishment of a dedicated Security Solutions business unit, marking its entry into the growing field of hardware-based data protection. To further strengthen development capabilities, Swissbit opened its SSD development center in Westford, Massachusetts in 2014.
2019 saw the opening of a new, state-of-the-art production facility in Berlin, underlining Swissbit’s commitment to quality, innovation, and “Made in Germany” manufacturing. This was followed in 2021 by the acquisition of Hyperstone, a German microcontroller specialist, further reinforcing Swissbit’s technological foundation and growth strategy.
Since the beginning of 2026, Stefan Hofschen, former CEO of German Bundesdruckerei GmbH, has taken on the role of CEO, steering Swissbit into its next phase of innovation and expansion.
Financial funding:
Private company. Since 2020, the French independent investment firm Ardian is holding a majority stake in the company to support its growth.
Employees numbers:
500
Revenue:
Swissbit is a private company. It is part of our policy that we do not disclose business figures.
Technology:
Combining unique expertise in hardware and firmware design with advanced packaging know-how, Swissbit develops and manufactures innovative solutions for data storage, data protection, and digital identity. Swissbit is uniquely capable of developing, manufacturing, testing, and mass-producing SiP (System-in-Package) products by integrating in-house COB and SMT processes into a single package – without subcontracting. All products are Made in Germany and deliver industrial-grade quality, high reliability, long-term availability, and customized optimization.
Products:
Swissbit’s storage range includes SSDs with PCIe and SATA interface such as mSATA, Slim SATA, CFast, CFexpress, M.2 and 2.5”, U.2, E1.S as well as CompactFlash, USB flash drives, SD Memory Cards, microSD Memory Cards and managed NAND BGAs like e.MMC.
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Swissbit’s security portfolio delivers hardware-based protection for data, devices, and digital identities. Built on standard interfaces such as USB, SD, and microSD, the products combine secure storage with cryptographic functionality to enable encryption, authentication, and access control across industrial, IoT, and IT applications. The portfolio includes the iShield Key series for strong authentication, the Security Upgrade Kit for embedded system protection, as well as Hardware Security Modules (HSMs) for secure key storage in IoT and edge devices. Swissbit also provides fiscal TSE (Technical Security Equipment) solutions for point-of-sale (POS) systems. These tamper-proof modules ensure the secure recording and storage of transaction data, offering modular, flexible, and compliant options for a wide range of POS architectures.
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Customers:
More than 5,000 customers worldwide, including Fortune 500 companies and leading global OEMs, rely on Swissbit for their critical data storage and security requirements.
Release and Roadmap:
Swissbit continues to expand its portfolio of reliable, industrial-grade memory solutions with a consistent emphasis on long-term availability. The company supports both legacy and latest interface technologies, ensuring seamless lifecycle planning for embedded, industrial, and mission-critical applications. Swissbit’s roadmap is backed by strong supplier partnerships and growing vertical integration capabilities that secure product continuity over many years.
PCIe focus in 2026
Beginning in 2026, Swissbit will significantly strengthen its PCIe offering with the introduction of two new SSD core series:
- 8-channel PCIe SSD platform
A high-performance line designed for demanding industrial and edge workloads. It delivers low latency, wide-temperature support, industrial-temperature and high-endurance variants, plus extensive customization options tailored to specific use cases.
- 4-channel PCIe SSD platform for next-gen boot drives
Engineered to balance reliability, cost, and performance, this series integrates Power Loss Notification (PLN), enabling the controller to flush in-flight data during power interruptions to maintain data integrity. It is optimized for robust system boot and lightweight workloads.
Swissbit will also introduce new solder-down solutions, including next-generation e.MMC and PCIe BGA products, extending long-term support for embedded designs.
Securing the future of SATA
Despite industry migration toward NVMe, SATA remains essential for many industrial and embedded systems. Swissbit will launch its next-generation SATA platform, ensuring reliable long-term supply with a clear path to future NAND generations. Key features include:
- DRAM-less architecture for maximum value and lowest power consumption
- Roadmap support for upcoming NAND technologies
- Optional TCG Opal support for secure storage applications
Pricing model and price:
Swissbit offers competitive pricing within the industrial-grade memory and storage segment. Products such as industrial SSDs, SD, and microSD cards, e.MMC devices and embedded modules are typically sold through authorized distributors, including Mouser, Digi-Key, Rutronik, and others. End-customer pricing is determined by the distributors and varies according to capacity, interface, endurance class, and order volume.
For OEMs and large-scale projects, pricing is generally handled either directly with Swissbit’s sales team or via distribution partners. Quotes are tailored to specific technical requirements, qualification needs, and expected volumes.
GTM:
Swissbit’s go-to-market model combines a focused key account strategy with a strong global distribution network. To ensure worldwide availability and short lead times, the promotion and distribution of Swissbit products are handled by capable and trusted partners, including distributors, sales representatives, and web shops.
Swissbit has built long-standing, proven relationships with its distribution partners. This collaborative network enables Swissbit to deliver high-quality, reliable solutions efficiently to customers across all major industrial and technology sectors.
Workloads/Use cases/Applications:
Swissbit solutions are designed for a wide range of applications across multiple market segments. Swissbit products address diverse workload profiles, from high-performance data processing to mission-critical embedded systems.
Datacenter & Cloud
- Cloud and private cloud infrastructure
- AI and machine learning platforms
- Big data analytics environments
- IoT back-end systems
Enterprise & Edge
- Enterprise servers and storage systems
- Boot drives for servers, appliances, and infrastructure
- High-end industrial deployments
- Network & communication equipment
- Edge AI and edge computing systems
Networking & Telecommunications
- Routers, switches, and gateways (e.g., boot media in data-switching equipment)
- Telecom infrastructure including 5G base stations
Industrial & IoT
- PLCs, HMIs, and industrial automation systems
- Building automation and industrial gateways
- Motion control, CNC, and control-unit applications
- Power distribution and energy systems
- Solar converters and EV charging infrastructure
- POS, POI, and digital signage
- Medical and laboratory equipment
- Avionics and aircraft subsystems
Automotive
- Infotainment, telematics, and head-unit systems
- V2X communication modules
- Drive recorders and dash cams
- Instrument clusters and navigation systems
- Security, access protection, and power control units
Target market:
Swissbit’s solutions are utilized across many industries, including industrial automation, networking & communications, edge computing, transportation, critical infrastructure, defense, and the public sector.
Competition:
Innodisk, ATP, Virtium, Apacer, Transcend
Comments
Swissbit belongs to the small list of European player sin the NAND flash area in a very challenging and competitive market clearly with dominance from Asian companies. We see a few others champions from US as well such as Micron or Sandisk but the reality is that the market is dominated, by alpha order, by China, Japan, Korea and Taiwan.
The company has made a clear move to vertical markets and industries and is recognized in these domains and is strong in SATA-based products. The management team also added a key solution area with security as a natural extension to flash/NAND storage products.
With the new CEO, Stefan Hofschen, joining recently, Swissbit appears to enter in a new phase of growth with new products fueled by key innovations, partnerships and new developments.
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