CES 2026: Lexar Enters Its Next Era, Celebrating 30 Years of Innovation with New AI Storage Vision

As Lexar Co. Ltd. celebrates its 30th anniversary, the brand reflects on 3 decades of innovation, engineering excellence, and trusted performance.

Since 1996, the company has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-gen smart devices.

Building on this foundation, Lexar enters 2026 with a clear focus: continuing to meet evolving user needs while preparing for a future shaped by AI-enabled workflows, mobility, and real-time data.

Value Leadership – 30 Years of Innovation, Reliability, and User-Centric Product Design
For 30 years, the firm has built its reputation on 3 core values – Professionalism, Innovation, and Service – delivering storage solutions that evolve with the needs of photographers, filmmakers, gamers, and mobile creators.

Professionalism: Since setting the industry’s CF card read speed standard in 1996, Lexar has continued pushing boundaries in memory card technology. The Professional Diamond CFexpress 4.0 Type B card extends this leadership with sustained performance for high-end cinema, ultra-high- bitrate capture, and next-gen 8K workflows.

Innovation: Product and technology breakthroughs have defined Lexar’s journey from the start – consistently pushing industry boundaries from the world’s 1st professional workflow solution to the industry’s 1st all-metal SD card, the Armor Gold SDXC UHS-II card and the world’s first 1TB microSD Express card, the Play Pro microSDXC Express card.

Service: The company understands that storage is more than hardware – it is a complete, trusted solution. With tools like the Lexar App and end-to-end support, the firm helps consumers protect, manage, and preserve the work and memories that matter most.

Product Leadership – Storage Solutions at CES 2026
These pillars of Lexar’s value leadership are reflected in the products showcased at CES 2026 Booth #20234, Central Hall, Las Vegas Convention Center, NV, January 6–9, 2026. – solutions refined through ongoing user insight and evolving user scenarios, and built on the firm’s long-standing engineering expertise.

Featured products include:

• Professional Silver Plus microSDXC – A world’s fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write with 4K60P video recording and enhanced durability – ideal for drone, action camera users and outdoor creators

• Air Portable SSD – A stylish, ultra-light weight portable storage solution weighting just 0.6 oz, featuring automatic backup via the Lexar App. Designed for creators and mobile users who need fast storage wherever they go

• PLAY X PCIe 4.0 NVMe SSD – Up to 7,400MB/s read and 6,500MB/s write for gaming, content creation, and high-performance workflows

• TouchLock Portable SSD – NFC dual-encryption portable SSD, featuring NFC authentication and 128-bit AES hardware encryption. Using a smartphone as the key, users can tap to unlock secure storage zones, in a slim, magnetic drive that offers automatic photo backup

Together, these solutions reinforce the company’s leadership in delivering highly reliable, high-performance storage across diverse workflows – from action content capture to high-speed gaming to everyday mobile creation.

Technology Leadership – Introducing Lexar’s AI Storage Core
As AI accelerates from cloud to edge, next-gen devices – from AI PCs and gaming systems to imaging tools, autonomous equipment, and robotics – are placing unprecedented demands on storage. These workloads require higher sustained performance, stronger reliability for mission-critical operation, and greater flexibility for mobile and distributed AI workflows.

To address this shift, Lexar introduces the AI Storage Core – a new storage foundation built on 3 pillars: performance, reliability, and flexibility – marking the beginning of the consumer-level AI storage era.

Guided by this framework, Lexar will introduce 3 AI-grade storage products:

• AI-Grade SSD – For AI PCs and high-performance compute workloads
• AI-Grade Storage Stick – As more next-gen PCs adopt built-in expansion interfaces, the AI-Grade Storage Stick will allow users to expand storage instantly by simply plugging in a device to increase capacity
• AI-Grade Card – For 8K AI imaging, sensor fusion, and real-time edge analytics

These early product directions represent the pioneering phase of the AI Storage Core. The company will continue expanding this platform across AI gaming, AI imaging, intelligent robotics, and next-gen automotive systems.

Brand Leadership – A Global Partnership Built on Shared Values

This forward-looking vision also extends to Lexar’s global partnership with the Argentina National Football Team, serving as the team’s global storage partner. A partnership grounded in shared values of leadership, professionalism, and global impact. The team’s champion legacy aligns with Lexar’s 3 decades of pushing industry boundaries and delivering trusted, high-performance storage solutions.

To celebrate the partnership, Lexar will introduce Argentina National Football Team co-branded editions of the Air Portable SSD and Lexar SL500 Portable SSD in the 1st half of 2026 – products created to help fans, creators, and professionals capture and preserve the moments that matter. The 2 brands both inspire global audiences: one through football’s ability to unite people across cultures, the other through technolohat empowers creators, gamers, and professionals worldwide.