Object First Announces 291% Year-Over-Year Increase in Global Bookings in 3Q25

Object First, a storage target dedicated to Veeam, announced a 291% Y/Y increase in bookings for Q3 2025. The results mark the sixth straight quarter of triple-digit growth, reflecting an increasing global demand for secure, simple, and powerful immutable backup storage as the best defense vs. ransomware.Global Adoption of Object First

• Strong customer adoption of Ootbi (Out-of-the-Box-Immutability), Object First’s immutable backup storage appliance purpose-built for Veeam, continued in Q3, with Y/Y bookings increasing by 248% in the US and Canada, and 447% in EMEA
• New appliances-20, 40 and 432 TB units-and a pay-per-use Consumption model introduced in the US in Q2 helped fuel this momentum
• In September, Object First expanded its Consumption model to European markets. This flexible model allows customers, resellers, and service providers to choose between a CapEx purchase or a subscription that eliminates upfront investment and hardware refresh costs

Global Customer and Partner Growth

• In Q3 2025, the Object First customer base grew 280% Y/Y, and its partner community grew 266%
• Dozens of new partners joined the Object First Partner Program. In EMEA, this included Netgo, IT-HAUS GmbH, Medialine Group, and SVA System Vertrieb Alexander GmbH (Germany); CFI and Monaco Digital (France); EVANT (Turkey); and Softcat and Insight (U.K.). New EMEA distributors include Arrow (France), ALSO (Switzerland), and Axiz (Africa)
• CANCOM (Germany) became the first Object First Platinum Partner in Europe. In North America, Insight was elevated to Platinum Partner status, joining CDW

“Ransomware poses an existential threat to every organization’s revenue, reputation, and future viability,” said David Bennett, CEO, Object First. “Immutable storage is the best defense. Veeam users turn to Object First for an easy-to-use, ransomware-proof solution that’s simple, secure, and resilient, allowing them to recover faster when disaster strikes. Our continued growth throughout 2025 shows that we are on the right track – providing customers with resilient products and flexible purchasing options to serve their growing data security needs.”

Supporting Quotes
“With Object First, we can now guarantee what our old backup target couldn’t: the immutability of our backup data. We’re now fully protected from ransomware attacks,” said Matthias Altensleben, Head of IT, Bezirksamt Steglitz-Zehlendorf.

“The deployment was straightforward. With minimal support required, our IT team was able to integrate Ootbi into our existing infrastructure within minutes,” said Mauricio Caggioli, CIO and manager of IT & technology automation, Acindar.

“Insight Enterprises is proud to be recognized as an Object First Platinum Partner. Together, we’re helping customers protect their data with secure, immutable storage that’s purpose-built for Veeam. Object First’s rock-solid solution makes ransomware protection simple, scalable, and seriously powerful-and our customers are loving it,” said Daniel Ninow, national architect, Insight.

“CANCOM recommends Object First Ootbi for its simplicity, security, and strong performance as part of a modern backup strategy. Immutable backups play a critical role in protecting organizations vs. ransomware, and Ootbi delivers this capability with seamless integration into Veeam environments, enabling quick deployment and efficient operation,” said Oliver Rattay, manager solution design AI & IoT, customer solutions, CANCOM. “Our customers value Ootbi for its favorable price-performance ratio and minimal administrative effort, making it a reliable choice for data protection.”