Pure Storage Platform Built for AI Era, Smarter, Faster, Safer Data, and More Fun

By Stephanie, Richardson, VP, product marketing, Pure Storage

The newest innovations from Pure Storage, Inc. help ensure your data works anywhere, at any scale, for any workload, with automation, efficiency, and cyber resilience built in.

I’m a big movie fan and know that it is rare for a sequel to be as good as the original. But it happens when you assemble a great plot, cast, crew, and characters that people love.

At Pure//Accelerate in Las Vegas, NV, this past June, we announced new capabilities that redefined what’s possible with an Enterprise Data Cloud:

New, faster controller for FlashArray//XL and the all-new FlashArray//ST – already A-list performance powerhouses
Intelligent control plane that allows storage teams to focus on data, not upkeep
Unified data plane to unify storage across all workloads and environments
Expanded SLAs that give you stronger guarantees and more predictable outcomes

And now comes Pure//Accelerate: Part Deux in NYC. If you liked the original, you’ll love the SQL – pun intended, because we announced some database-specific products that will have you reaching for the popcorn.

Today, we introduced a wave of new innovations to the Pure Storage platform that all tie back to 1 idea: your data should just work – anywhere, at any scale, for any workload. We’ve advanced in three key areas: unifying infrastructure with AI, making data management faster and easier, and boosting cyber resilience.

Embrace the New, Not the Old
Let’s face it: Managing storage arrays individually in 2025 is the equivalent of silent movies. It may be cool in a retro way, but times have changed. Audiences today expect hi-fidelity IMAX with crystal clear colors, booming sound, and mind-bending CGI, not black and white film with text in between scenes.

Instead of managing individual boxes, what you need is a way to manage data across your entire estate without juggling multiple consoles or patching together different tools.

With the Pure Storage platform, that complexity disappears. The intelligent control plane, powered by Pure Fusion, lets you control, govern, and automate data across your environment, whether in the public cloud or your data center, all through one single experience.

To paraphrase a line from a movie, “You don’t have an intelligent control plane? It’d be a lot cooler if you did. You do? Alright alright alright.”

This control plane is already heads and tails above the competition, and it’s only getting better. Some of the things on the marquee:

Data intelligence: A new capability that provides an understanding of the applications and workloads running across the fleet without tagging or prior knowledge, so you can transform your infrastructure from capacity management to a data-rich engine for AI-driven policy enforcement.
Portworx and Pure Fusion integration: Kubernetes meets fleet-wide storage management. Traditional apps and modern cloud-native ones can finally live on the same platform. Connect your Portworx clusters to Pure Fusion to discover and sync every array in your fleet, while using presets and placement to optimize container volume deployment.
Pure1 AI Copilot integration to Portworx: Think of this as an AI assistant for your infrastructure. You can ask natural-language questions, troubleshoot issues, or monitor environments – like Portworx clusters – just by typing what you need. Like having your own, dedicated production assistant.

The bottom line? Instead of managing storage boxes, you’re orchestrating data everywhere. Less time buying popcorn, more time enjoying it.

Making Data Work Harder for You
Speaking of popcorn, modern workloads are hungry and eat compute, storage, and energy like there’s extra butter on it. But the real challenge isn’t just feeding workloads like AI while maintaining core workloads – it’s making sure you’re not wasting resources while delivering the performance required for your business-critical applications.

Pure Storage has always been about delivering performance and efficiency. In that respect, we’re a bit typecast. And we don’t mind, we’re happy to play that role time and time again. In our newest appearance, we’re yet again maximizing efficiency while boosting performance for all of your workloads. Enter from screen left: a unified data plane.

Summary:

Next-gen FlashArray systems: From high-performance databases to long-term archives, the new FlashArray family delivers lower latency, more speed, and more choice. FlashArray//X R5 and FlashArray//C R5 both deliver 30% more performance and 40% more capacity over the previous-gen, and the new FlashArray//XL 190 delivers up to 930% more IOs/RU compared to the competition – allowing you to replace that old legacy big iron for your Oracle and SQL applications, you can confidently use Pure Storage and tell performance problems “yippee ki yay.”

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Pure Storage Cloud Azure Native: Jointly developed with Microsoft Corp., this first-of-its-kind fully managed block volume as a service delivers Pure Storage enterprise-grade storage to Microsoft Azure, extending the benefits of the Pure Storage Cloud into Azure with a native experience. Initially supporting Azure VMware Solution, this service makes moving data-heavy apps to the cloud simple – no refactoring, no extra overhead, the same common APIs and toolsets, giving you a clean path to the cloud that doesn’t involve freezing in carbonite. It’s the next leap forward in our ability to extend the power of the Pure Storage platform to the cloud.

Pure Key Value Accelerator + NVIDIA Dynamo: By slashing inference response times, you can keep GPUs busy (not waiting around), serve more AI teams, and reduce energy use – all at once. Learn more.
Purity Deep Reduce: Smarter data reduction tech means more space savings for an even better TCO.

The payoff? One ring to rule them all – a unified data plane fueling your Enterprise Data Cloud. Bringing together all your data for faster insights, lower costs, higher performance, higher efficiency and a lighter environmental footprint without compromising outcomes. No animals were harmed in the making of this data storage.

Cyber Resilience, Built In
Even as AI drives innovation, cyber threats loom larger than ever. That’s why resilience can’t be an afterthought – it has to be baked right into the plot. You probably don’t want to find out the identity of the real villain at the end of the movie, and after the damage is done.

We’ve made that a reality with new tools that help you detect threats quickly, respond automatically, and recover in minutes, not days. Your own tubs full of pre-cogs that will let you know about trouble before it happens.

CrowdStrike integrations: Real-time detection and response that can isolate systems and stop threats before they spread.
Superna Data Security Essentials: Automatic monitoring and remediation at the data layer, instantly locking compromised accounts.
Cyber resilience delivered as a service with Veeam: Pure Storage and Veeam deliver fleet-wide cyber resilience through Backup & Replication for automated protection, clean data recovery, and SLA-backed service consumption.
Pure Protect recovery zones: Virtual ‘clean rooms’ where you can safely test, validate, and recover without touching production environments.

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It all adds up to one goal: keeping your business running, no matter what. Learn more about the above cyber resilience innovations and more.

Why This Matters
A great film delivers on every level: writing, editing, acting, directing. It’s an ensemble. Similarly, a great storage platform must address performance at any scale, efficiency, and resilience at once. It comes back to the same truth: If your data isn’t unified, efficient, and protected, your business can’t move forward.

That’s why this launch is such a big moment. It’s about giving you the confidence that wherever your apps run, however your teams innovate, and whenever threats emerge, your data is always working for you.

Because in the AI era, the real competitive edge isn’t just storing your data. It’s about managing it. It’s about protecting it. It’s about making the most of it. With the right supporting actor, your performance will shine. Pure Storage is that supporting actor, and we’ll be with you till you fist pump on the football field.

Resources:
A platform that stays modern—forever
Video: One Platform. Any Workload. Any Scale