Qualstar Names Veteran Media and Technology Executive Jeff Sengpiehl as Chief Technology Officer

Qualstar Corp., a manufacturer of data storage solutions and high-efficiency power supplies, announced the appointment of industry technologist and media executive Jeff Sengpiehl to the newly created role of CTO, effective immediately.The CTO role was established to accelerate innovation and advance Qualstar’s growth strategy, which includes expanding into enterprise markets, broadening the product portfolio through bundled hardware and software offerings, and pursuing strategic acquisitions.

Sengpiehl brings more than 30 years of experience in the media and entertainment technology sector, where he has built a reputation as a forward-thinking executive at the intersection of creativity and technology. He most recently served as CTO and Chief Technologist at Key Code Media, leading a national team of broadcast, media, and post-production experts. In that role, he advised C-suite executives on technology adoption, workflow design, and cloud infrastructure, while driving innovation in emerging areas such as AI-enabled workflows and virtualized environments.

Earlier in his career, Sengpiehl held senior engineering and technology leadership roles at Light Iron (a Panavision company), Sim International, and ABC Television, where he architected next-generation workflows and guided large-scale infrastructure transitions, including the move from SD to HD production. A recognized thought leader, he is a frequent panelist, moderator, and advisor across the industry, helping organizations future-proof their technology strategies.

“Jeff’s deep technical expertise and proven ability to align innovation with business outcomes make him an ideal fit as we execute on our growth strategy,” said Steven Bronson, chairman and CEO, Qualstar. “His background in cloud, AI, and enterprise workflow design directly supports our expansion into larger markets, broader product offerings, and strategic partnerships.”

“Qualstar’s reputation as a trusted leader in digital storage is unmatched, and I see tremendous opportunity to build on that foundation. With demand for secure, scalable, and cost-efficient data solutions at an all-time high, I look forward to working with the team to advance innovation, expand into enterprise markets, and help drive the next phase of Qualstar’s growth,” commented Sengpiehl.