IBC 2025: Integrated Solution Transforms MAM with AI and Cyber-Secure Archiving

Medialoopster, the Media Asset Management (MAM) platform by nachtblau, and Archiware P5, a proven backup and archiving software for LTO tape solutions, form a powerful combination.The direct term data protection with fast video workflows and seamless AI services. Together, these “Made in Germany” products boost the efficiency and integrity of broadcast and video production. Media usage, archiving, and restoration become dramatically easier and faster.

The Production Challenge

• Data volumes are exploding
• Turnaround times keep shrinking
• Teams must serve an ever-growing number of distribution channels
• Large amounts of footage must be archived long term in a cyber-secure way and be easy to find and reuse
• Manual steps slow production and drain creative resources

Integrated MAM, AI, and Archive

• With AI-assisted workflows, Medialoopster and Archiware P5 deliver:
• Seamless integration of Medialoopster with Archiware P5 Archive
• AI-driven content analysis and metadata enrichment
• Natural-language search
• Archiving and restoring directly from the Medialoopster browser interface

Archiving with Medialoopster MAM and Archiware P5 Archive is simpler than ever. From the familiar Medialoopster UI, users send assets to the LTO archive – or restore them with a click. In the background, Archiware P5 automates migration to tape. Medialoopster then deletes the files from production storage immediately or on a schedule, optimizing costly online storage and reducing expansion needs. Even after offloading, media remain visible and searchable in the MAM with full descriptive metadata and proxies. The archived assets themselves are secured on durable LTO media. LTO tape offers the lowest cost per terabyte with outstanding reliability -trusted worldwide by banks and insurers.

Why LTO Tape

• Certified longevity up to 30 years
• Cyber-secure by design via true air gap
• Proven in banking, insurance, and large enterprises
• Easy to scale by adding tapes
• Simple physical off-site rotation
• Most cost-effective professional storage (from approx. €8 per TB)

Why Archiware P5

• Backup and archive in one suite (P5 Backup + P5 Archive): protection (and disaster recovery) for live production, plus migration of finished projects
• Cyber-secure archiving (and optional backup) to LTO tape
• Migrating completed projects to LTO reduces production-storage growth
• Dual use of LTO hardware for backup and archive
• Supports disk, cloud, and LTO tape
• Manual or automated: run single archive jobs on demand or automate by policy in the background
• Made in Germany with German-language support
• Scales from TB to PB, from one drive to multi-drive libraries
• Flexible archive with P5 Archive DLM add-on: migration, replication, and verification for archived data

Automatic AI Content Analysis
Nachtblau’s Intelligent Media Production Assistant (IMPA) is a true game-changer: AI-assisted analysis and search are deeply integrated into Medialoopster. Routine tasks are automated, for example, new videos can be automatically analyzed by the system during import and tagged with keywords. These AI-generated metadata (e.g., detected people, spoken dialogue, visual objects) make key moments instantly discoverable and reusable, even if the original high-res has already been moved to tape. The result is a “smart archive” that knows what’s in it and where it lives and can surface answers on demand. AI modules also handle transcription, object recognition, and free-text search. Editors can simply type a descriptive sentence and instantly get suggested shots.

Natural-Language Search, Simplified
Video content can be queried in plain English, as if asking a colleague. The AI automatically analyzes stored transcripts and returns relevant shots for each query. This slashes hours of manual screening and research. Studies already show this approach can significantly reduce post-production workload and increase editorial efficiency by up to 20%.

Optimized Workflow, Secure by Design
In day-to-day newsroom and post workflows, the integration is a clear win. Example: an editor needs archival footage, say, interviews from Event X in 2020. Instead of hunting through spreadsheets or notes to locate the right tape, they simply type in Medialoopster: “Show me all interviews from Event X in 2020.” The AI instantly searches all transcripts and metadata, including clips already archived to LTO. Those still appear in the MAM as proxies with full metadata. The editor picks a clip and clicks “Restore” – Archiware P5 automatically pulls the high-res from LTO. Moments later, the media lands on production storage, ready for edit where it’s needed. What once meant hours of screening and manual tape handling now takes minutes with intelligent search and automated archive access. By tightly coupling AI and archive, teams can deliver more content in less time – without compromising archival accuracy. On the contrary, valuable media are preserved long term on LTO while remaining fully discoverable whenever needed.

Conclusion
The integration of Archiware P5 and Medialoopster in combination with the AI assistant IMPA shows how artificial intelligence and proven archiving technology can work hand in hand to drastically simplify work processes. Routine tasks like archiving, search, and restore are automated and accelerated. Creatives stay focused on storytelling, while the system maintains order, security, and speed in the background. This AI-assisted archiving solution delivers a double win for media organizations: reduced production workload, higher efficiency, and robust, secure archiving – setting a new benchmark for modern media production.