Object First Announces 400% Year-Over-Year Increase in Global Bookings in Q2 2025

Object First, a storage for Veeam users, announced a 400% Y/Y increase in bookings for Q2 2025. Global demand for Object First continues to accelerate as more end-users and partners prioritize secure, simple, and powerful immutable backup storage as the best defense vs. ransomware.

Global Adoption of Object First
Ootbi (Out-of-the-Box Immutability), the Object First backup storage appliance, saw strong growth in adoption, with Y/Y bookings up 76% in the US and Canada, 364% in Latin America, and 961% in EMEA.

In Q2 2025, Enterprise Strategy Group research revealed ransomware targeted backup data in 96% of attacks. Immutable backup storage was identified as the most important component of any ransomware protection strategy by 81% of IT professionals. To bring immutability to more Veeam users from small businesses to large enterprises, in April Object First introduced three new Ootbi appliance models with 20 TB, 40 TB, and 432 TB capacities.

In April, the company also launched a pay-per-use Consumption model in the US This flexible model allows customers, resellers, and service providers to choose between a CapEx purchase or a subscription that eliminates upfront investment and hardware refresh costs.

Global Customer and Partner Growth
Object First achieved 225% Y/Y growth in its global customer base and 237% in its partner ecosystem in Q2 2025. Dozens of new partners joined the Object First Partner Program, including Relevo (Sweden), dualutions (Germany), and SoftwareOne (Netherlands) in EMEA. In North America, the new pay-per-use Consumption model motivated several prominent MSPs to join, including Cloudsmart, and Virtual Systems, a Platinum Veeam Cloud Service Provider.

Industry Accolades
In June, Object First was recognized for its innovation and industry leadership with two major honors at the 22nd annual Storage Awards in London: Immutable Storage Company of the Year and Editor’s Choice – Company. Additionally, CRN, a brand of The Channel Company, recognized Object First as a leading vendor in the storage industry on its 2025 Storage 100 list, and named Kelly Wells, Chief Operating Officer, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel Marketing Manager, to the 2025 Women of the Channel list.

In June, Object First was recognized for its innovation and industry leadership with two major honors at the 22nd annual Storage Awards in London: Immutable Storage Company of the Year and Editor’s Choice – Company. Additionally, CRN, a brand of The Channel Company, recognized Object First as a leading vendor in the storage industry on its 2025 Storage 100 list, and named Kelly Wells, COO, Meredith Frick, Head of Partner Marketing, and Kasey King, Channel marketing manager, to the 2025 Women of the Channel list.

Supporting Quotes

• “We’re excited to partner with Object First-Ootbi’s simple, out-of-the-box immutable storage is a perfect fit for our Veeam customers,” said Chris Gaes, director of sales, Virtual Systems.
• “Object First has distinguished itself through its simplicity, robust immutability features, and seamless integration with our existing Veeam backup environment. Ootbi’s emphasis on ransomware protection, coupled with its predictable pricing model, gave us confidence in its long-term value,” added Rebecca Woollard, IT Manager, Newnham College, a U.K.-based Object First customer.
• “Organizations can’t afford delays when ransomware strikes-their revenue, reputation and jobs are on the line. Resiliency isn’t just about protecting data; it’s about how fast you can recover when it matters most. Object First gives Veeam users an easy-to-use, ransomware-proof solution to recover faster and become simply resilient. Our Q2 growth reflects the momentum we’re building as we expand our portfolio and introduce new purchasing options tailored to our customers’ growing data security needs,” concluded David Bennett, CEO, Object First.