Nic Metcalfe Senior Sales and Marketing Director, Synology

Synology, Inc. announces the appointment of Nic Metcalfe as senior sales and marketing director for Synology UK Ltd.

Nic brings over 20 years of experience in the IT industry, with a strong track record of developing performing teams and delivering sustained business growth. Having worked across both corporate and start-up environments, Nic combines deep industry knowledge with a passion for technology and innovation. His insight and drive make him well placed to lead Synology UK into its next phase of enterprise growth.

“Synology is a remarkable company with cutting-edge technology,” said Nic. “While we’ve made significant strides globally, there’s a real opportunity to accelerate growth in the UK. With new enterprise-ready solutions like ActiveProtect and the PAS series, we’re well-positioned to compete at the top of the enterprise storage market.“

Looking ahead, Nic emphasizes the expanding relevance of cloud capabilities in supporting smoother business operations: “You can’t discuss the future of technology without acknowledging the critical roles of cloud solutions. These advancements offer opportunities for businesses to enhance their operational efficiency. Moreover, we are excited to add AI capabilities to our offerings, ensuring that our clients can optimise their data management processes and drive better business outcomes.“

In challenging environment of rising operational costs and increasing cyber threats, Nic is committed to driving the adoption of enterprise-ready data management and privacy solutions. “Synology has the right solutions at the right time to meet the growing demand for tier 1 storage at realistic prices,” he stated. “We design and build our own technology without relying on a mishmash of acquired solutions that can take an eternity to integrate.“

As Nic steps into this role, he looks forward to leading the charge in delivering solutions and ensuring that Synology remains a trusted partner for businesses navigating their data management challenges.

The company creates NAS, IP surveillance solutions, and network equipment that transform the way users manage data, conduct surveillance, and manage networks in the cloud era. By taking full advantage of the latest technologies, the firm helps users centralize storage and backup, share files on-the-go, implement professional surveillance solutions, and manage networks in reliable and affordable ways. Synology is committed to delivering products with forward-thinking features and customer services.