Keepit Names Dan Middleton VP UK and Ireland

Keepit A/S announced that Dan Middleton, former VP at Veeam, has been appointed as its new VP for the UK and Ireland.

Middleton has over 2 decades of experience working in IT sales management, including 11 years with Veeam Software in roles that included commercial sales director and VP, UK & Ireland.

Middleton will grow Keepit’s UKI sales team, accelerate pipeline generation, and drive the expansion of Keepit’s local partner ecosystem with the regional partner management team. Additionally, Middleton is responsible for Eastern Europe, Middle East and South Africa.

“Keepit is solving one of the most urgent challenges organizations face today: protecting and controlling their data in a complex, fast-moving, and highly regulated landscape. With data sovereignty continuing to rise up the boardroom agenda, businesses need practical, proven solutions. My priority now is to build on momentum in the UK and Ireland, working closely with our channel partners to drive growth and help more organizations take control of their data, wherever it resides,” said Middleton.

“We’re incredibly excited to have Dan on board,” said Craig Bumpus, CRO, Keepit . “He’ll be leading an already strong and experienced team dedicated to helping organizations protect their data. This role is critical to our continued growth in the region and with Dan’s expertise, we’re set to meet some bold growth objectives that will take us into strategic accounts and help expand our customer base even further. Following our recent alliance with Ingram Micro in the UK we are well positioned to expand our UK footprint.“

Middleton joins Keepit at a time when organizations are under significant pressure to protect their data and metadata generated by their SaaS applications. However, SaaS providers have no obligation to offer data protection services alongside their tools.

Thanks to datacenters located in the UK and complete independence from global hyperscalers, Keepit’s backup and recovery solution ensures that organizations retain complete access to their data at all times. With Keepit, organizations have the confidence that data remains under their control, even if the original SaaS system is unavailable, or a 3rd party takes unauthorized control of data stored within a public cloud. This is a critical contribution to data resilience in the context of UK digital sovereignty.

A wave of cyberattacks – including recent high-profile attacks vs. major UK retailers – has pushed data protection back into the spotlight. And with both the UK and EU tightening data sovereignty laws, organizations must take a more strategic approach to managing their data: classifying, prioritizing and understanding its value.

Keepit supports this by offering secure, compliant cloud backup and data management services that ensure data is protected, accessible and stored according to local sovereignty requirements. This enables organizations to maintain control, meet regulatory demands, and recover from cyber incidents.

Based at Keepit’s continuously growing UK HQs in London, Middleton will accelerate adoption of the company’s solutions by targeting industries facing some of the toughest data governance challenges, where organizations are subject to numerous regulations, including aligning their data policies with UK and EU legislation.